Herbalife V product launch wins Direct Selling Association (DSA) Marketing and Sales Campaign Award at DSA Engage 2024
LOS ANGELES , April 5, 2024 /PRNewswire/ — Herbalife, the leading health and wellness company and community, today announced that it has won the Marketing and Sales Campaign Award at DSA Engage 2024 for the launch of Herbalife V. This new vegan product line is certified organic, non-GMO, and kosher.
“Our primary goal as a company is to help people live their best lives through health and wellness, and as part of that we want to be able to connect with consumers. “It's a testament to our commitment to innovation, reliability, and responsiveness to an evolving society that our diverse consumer base prefers,” said Funbi Kareja, Vice President and General Manager, Herbalife North America. I am.
The DSA Engage Awards celebrate engagement with customers, employees, sales and marketing and reflect the depth of the relationship, level of active participation and connection. The Marketing and Sales Awards recognize campaigns that demonstrate excellence, creativity and innovation in effectively reaching key audiences.
Our innovative campaign was developed in three stages. The pre-launch, which began in January 2023, began with an engaging teaser campaign consisting of social media and extensive training on vegan and plant-based lifestyles. The integrated launch featured a comprehensive public relations program consisting of targeted media outreach, satellite media tours, and media education materials. Additional elements include dynamic stage introductions to distributors, live training, advanced sampling experiences, brand activations and social media contests.
The plant-based story continued post-launch through introductory videos and comprehensive digital initiatives, resulting in most products selling out quickly. The impact of this campaign was huge, with over 100,000 independent streamers participating, and on the company's social channels he received over 3.3 million impressions, and through public relations he received over 500 million impressions. reached an audience of Notably, this was Herbalife's fastest speed-to-market campaign implementation in history, engaging hundreds of internal employees throughout his comprehensive 360-degree campaign.
“Direct Selling Companies uplifts the entrepreneurial spirit through the work they do, and we are honored to witness the remarkable achievements and unwavering dedication of our member companies at the inaugural awards in 2024,” said the company's President and CEO. Chief Executive Officer Joseph N. Mariano said. Direct Selling Association of America (DSA).
For more information about Herbalife and the Herbalife V product line, please visit www.Herbalife.com.
About Herbalife Co., Ltd.
Herbalife is a premier health and wellness company and community that has been changing lives with superior nutritional products and independent distributor opportunities since 1980. The company brings science-backed products to consumers in more than 90 markets through entrepreneurial distributors that provide: One-on-one coaching and a supportive community that inspires clients to adopt healthier, more active lifestyles to live their best lives.
For more information, please visit www.herbalife.com.
About the Direct Sales Association
For more than a century, the Direct Selling Association of America (DSA) has served as a national trade association for companies that provides entrepreneurial opportunities for independent distributors who typically market and sell products and services outside of fixed retail stores. I have fulfilled my goal. In 2022, direct selling will reach $40.5 billion in retail sales across the United States, with 6.7 million entrepreneurs in the U.S. selling products and services through direct sales channels, and 41 million customers selling personalized products. We provided a purchasing experience.
SOURCE Herbalife North America
