Turba Media R&D is redefining market research and content personalization with its innovative use of Generative AI. Founded by Effi Schwintarsky, Matt Bonner and Aleksey Sobolev in 2023, the company aims to bridge the gap between brands and their audiences by enabling more authentic and effective engagement. Masu. Turba Media is scheduled to launch in May 2024 and is set to be a game changer in the digital marketing field.
Company Profile
- name: Turba Media Research and Development
- Year of establishment: 2023
- Company type: B2B Software, SaaS and Solutions
- Head office location: melbourne, australia
- Startup founder: Effie Shwintarski, Matt Bonner, Alexei Sobolev
- One shot gag: “We leverage AI-powered technology to harness a brand’s greatest asset: the power of community building.”
Progress and current status Turba Media R&D is about to officially launch and is ready to deploy Generative AI technology that promises to revolutionize the way brands conduct market research, trend analysis, and content customization. The startup's mission is to democratize data analytics and give brands access to sophisticated insights beyond the confines of large corporations.
inspiring story The creation of Turba Media was prompted by a shared passion for electronic music and a mutual frustration with the inefficiency of traditional media spending and online campaign management. Her Effi experience with diminishing ROI within advertising agencies, combined with Matt's challenges in festival promotions, laid the foundation for a partnership aimed at addressing these industry-wide issues. The addition of Aleksey to the team as his CTO stabilized the influence and turned innovative ideas into viable solutions.
Future prospects Looking to the future, Turba Media envisions continuous innovation similar to how we reinvent ourselves, taking inspiration from the career of pop icon Madonna. The focus is on digging deeper into Generative AI technology, further democratizing data for our clients, and ensuring Turba Media remains at the cutting edge of digital marketing solutions.
Corporate Role Model Turba Media looks up to Earth Ledger for its combination of blockchain technology and efforts to make a tangible difference to the planet. The open source nature of Earth Ledger's projects and commitment to environmental issues resonates with Turba Media's spirit of innovation, combined with altruism, and is a source of inspiration for the team.
The world of digital marketing is on the cusp of an era of change as Turba Media R&D prepares to launch. With a focus on authenticity, sustainability, and the power of community building, Turba Media is poised to be at the forefront of making digital interactions more meaningful and effective.
