Google embraces AI tools | JumpFly Digital Marketing Blog

AI tools are everywhere. ChatGPT, Google Gemini, Poe, Perplexity, Midjourney, Dall-E, Stable Diffusion, Pika, and the list goes on. Helps you write emails. Helps you correct your grammar. They can do market research. You can brainstorm ideas for new marketing strategies. You can also create images and short videos.

And now, both Google Ads and Google Merchant Center are starting to embrace the proliferation of AI tools within their own interfaces, without the need for access to other tools. These AI tools can help you create engaging ad copy for your ads and generate images for P-MAX (PMax) campaigns and product backgrounds.

With Google Ads,[見出しを生成]You can now select an option to have the system's AI tools generate heading variations. Let's be honest, coming up with 15 unique headlines for every P-MAX ad is not only time-consuming, but mentally draining in this time-pressured world we live in now. It can be taxing and emotionally difficult. When the pace of something accelerates, there is a limit to how quickly things slow down. The good old days are gone and will never come back. We need to be fast and efficient. Using AI tools, a process that previously took him an hour can now be completed in 30 minutes or even more.

Select the Generate long headings option to have the system's AI tools generate long headings. This allows you to choose from a variety of headings. We found that some of these system-generated headings were very good, while others were not so great and were not suitable for our product. As always, when it comes to anything generated by an AI tool, thoroughly review the options given to you before accepting anything.

Select the Generate Description option to have the system's AI tools generate the description. In this example, we gave the AI ​​tool an overview of our business, and the system generated a number of descriptions to use in our ads.

You can also select the Generate Image tool to have the system's AI tools generate the image for you. As with all AI-generated items, users should be wary of images that the system may generate. While this tool can sometimes yield practical and useful images, it can also produce images that are completely unsuitable for your product. Don't blindly accept these auto-generated images that are offered to you, but be sure to scrutinize these images for anomalies, strange physical features, and other elements that may offend potential customers. please. However, if you don't have time or simply don't have access to a graphic designer, this can be a viable tool that you can use to create some images that you can use in your campaigns.

Google Merchant Center Next (GMCN) is the next version of Google Merchant Center.They have an experimental tool called Product Studio, currently in his GMCN interface.[Products]Available in tabs. The tool allows you to “transform product images using AI by quickly generating lifestyle scenes, removing backgrounds, and increasing image resolution.”

So, if your product has a boring white background and you want to give it some life, but you don't have access to a high-end photo studio or expensive photo editing software, you can try this tool.

For example, take an ordinary hallway light and give it an outdoor background by giving the system some guidance on what you want to see (see below).

If you don't see what you like, you can also try regenerating the image to see if it becomes a more to your liking background.

Google is actively transforming the process of creating ad copy, creating images, and editing images within its interface. Let's play with these AI tools. Always use it. Learn how to use them efficiently. They're not going away.

It is also important to note that the aforementioned tools, other than Google Ads and the GMC interface, are constantly undergoing feature changes and upgrades. So don't be surprised if tomorrow morning your favorite AI tool is replaced by the next hot one. It's no exaggeration to say that things are changing every day in the AI ​​field, so we need to pay attention to what's happening with this never-ending proliferation of AI tools.

For more information, see Kelly Spryszak's blog, The Effects of AI on Search Engine Marketing.