Archway, a marketing execution company, and Swiirl, a content creation platform, engage local communities to influence the marketing of neighborhood stores.
maple grove, minnesota, April. September 2024 /PRNewswire/ — Archway is a leader in marketing execution, including developing high-quality print campaigns across its retail network. The company announced a strategic partnership with Swiirl, an innovative AI platform that connects brands with authentic content creators in local communities and schools.
Research shows that almost 63% of global consumers prefer to buy products and services from companies that align with their values and beliefs and avoid companies that do not. Brands are keen to create authentic, local connections with their audiences. The collaboration between Archway and Swiirl introduces a unique solution by facilitating the creation of authentic user-generated content that helps fund schools and develop young creators. This initiative also empowers young artists and provides a platform to showcase their talents and voice their perspectives.
“Our mission is to help our clients grow by building connections within the local communities they serve. We also provide new opportunities for young artists and add to their schools. This solution, in collaboration with Swiirl, underscores Archway's commitment to delivering. Back to our community,” said Manish Kapoor, CEO of Archway said.
This partnership highlights the shared vision between Archway and Swiirl to combine the power of local community engagement with strategic marketing using AI technology. Retail brands now have access to a repository of unique content created by up-and-coming local artists in each market across the country. They finally have a way to incorporate local flavor into their marketing campaigns. Swiirl's AI engine seamlessly transforms this community-generated content into ready-to-use brand assets. Archway's printing and distribution network is used to run our business. This approach not only strengthens a brand's engagement strategy, but also meets consumers' increasing expectations for authenticity and social responsibility.
“Swirl is excited to partner with Archway, which has been providing marketing execution services to retailers for over 65 years. Archway is a company that understands the importance of true engagement in today's marketing ecosystem. ” said. Daniel Mohanrao, Founder of Swiirl. “Our platform empowers emerging creators to express their creativity while contributing to a greater purpose.Together, we will strengthen our marketing strategies, foster connections with our communities, and increase our impact.” We are giving brands an innovative way to drive powerful change.”
This groundbreaking partnership between Archway and Swiirl sets a new industry standard and demonstrates that successful marketing can coexist with positive social impact, delivered locally across the country. Archway's retail clients can look forward to not only elevating their brands, but also contributing to enriching education and nurturing the next generation of creators.
About Archway:
Archway is a subsidiary of Growth Catalysts Group of Companies (GCG). He excels in enabling retail and service brands to grow through comprehensive marketing execution and supply chain solutions. With over 65 years of experience, Archway specializes in print management, sourcing, branded merchandise and logistics, ensuring seamless delivery from concept to execution, always on time and with uncompromising quality. Having helped over 200 global brands, GCG and Archway ensure that growth solutions, including marketing campaigns, execute on time across store networks and collateral to maintain consistency of quality.
About Swiirl: *Stories that impact real life
Swiirl is a platform that revolutionizes brand engagement by leveraging emerging creators in our community and turning their insights, perspectives, and content into powerful connectors between brands and audiences. By harnessing the power of grassroots creativity and AI, Swiirl creates authentic, resonant content that not only increases brand visibility, but also strengthens community bonds while funding education and rewarding creators. We provide
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Source Archway
