Social media management company Hootsuite has announced the acquisition of Talkwalker, an AI-powered social analytics platform. Terms of the transaction were not disclosed, but it is expected to close in the second quarter of 2024.
Canada-based Hootsuite has partnered with Talkwalker for the past seven years to provide social analytics tools to its customers. Hootsuite was launched in 2008 and boasts 6,000 enterprise customers and 200,000 users overall.
Social campaigns and measurement. Integrated services include:
- Increase brand awareness by discovering and responding to trends across social media.
- Accelerate lead generation by delivering more qualified leads based on insights into audience intent.
- Comprehensive reach across 100+ social platforms and 150 million websites.
- Talkwalker's Blue Silk GPT genAI social analytics technology.
Social media performance. “We have so far [social] I’ve been listening to it for years,” Hootsuite CEO Irina Novoselsky said in a company release. “It worked well back then, but the industry is entering a new era of social media performance. To achieve this, we are building a social media performance engine, where AI takes consumer data and develops actionable strategies. and creating feedback loops that generate insights about measurable impact.”
why do we care? Two leaders in social media marketing join forces to help marketers scale their campaigns wisely. This means that while he controls the creation and distribution of posts, he can measure the impact of those posts and broader social trends, all from one control room.
Let's dig deeper: Salesforce’s full-funnel approach to social media
Get Martech! every day. free. It's in your inbox.
About the author
Chris Wood brings more than 15 years of reporting experience as a B2B editor and journalist. He provided his original analysis on the evolving state of marketing technology, where he served as associate editor at DMN. He has worked with technology and policy leaders ranging from Canva CEO Melanie Perkins to former Cisco CEO John Chambers to Vivek Kundra, who was appointed by Barack Obama as the nation's first federal CIO. I have interviewed them. He is particularly interested in how new technologies such as voice and blockchain are disrupting the world of marketing as we know it. In 2019, he moderated a panel discussion on “Innovation Theater” at Fintech Inn in Vilnius. In addition to marketing-focused reporting in industry verticals such as Robotics Trends, Modern Brewery Age, and AdNation News, Wood also contributes to his KIRKUS and contributes fiction, reviews, and poetry to several major book blogs. doing. He studied English at Fairfield University and was born in Springfield, Massachusetts. he lives in new york.
