GetResponse's core functionality focuses on making email marketing and newsletter creation easy. It offers a large gallery of pre-built email and newsletter templates, a very beginner-friendly (no code required) visual editor, lots of automation features, and lead generation tools such as a website builder .
Email and Newsletter
GetResponse's main feature is an email and newsletter builder. It guides users through every step of the process on one page, making the process much easier. This includes settings such as recipient list, sender, subject, email body selection, send time (send now or schedule for later, etc.), click tracking, e-commerce tracking, link tracking via Google, etc. Includes everything from. analysis.
template
GetResponse has over 100 pre-built templates for users to choose from. Templates are categorized by email type, such as welcome emails, holidays, promotions, and more. Its templates are very modern and feel higher quality than many of its competitors. Additionally, users can create their own templates, design in HTML, and even update old designs. This is very helpful for users as it saves time and simplifies the design process.
visual editor
One of the best things about GetResponse is that its visual email editor is very simple. It's a “What You See Is What You Get” (WYSIWYG) editor, so your changes appear in real-time, eliminating confusion about how your recipients will see them. This is true for most of the major email marketing platforms, but what makes GetResponse different is that it's much simpler and very intuitive. There's little confusion, it's easy to navigate, and everything works as expected. This is great, but it's not always the case.
Automation
One of the drawbacks of GetResponse is that while it offers a huge amount of automation, including a library of pre-built automated workflows, its workflow builder is not very intuitive. In fact, it looks very outdated and requires a bit of a learning curve. For this reason, users looking for a very beginner-friendly email marketing platform that allows them to easily build complex automations will likely find other platforms a better fit.
website builder
GetResponse has lesser-known website builders that rival many of the most popular website builders for basic business websites. Admittedly, it doesn't offer as many templates as other website builders, but it does offer a solid selection, and its no-code site editor makes customizing all of it super easy.
