New York, April 11, 2024–(BUSINESS WIRE)–Borghese, the leading luxury beauty brand, is excited to announce the appointment of Cristina Citrolla as its new Vice President of Sales, Marketing and E-Commerce. I am. Christina brings extensive experience in driving omnichannel growth and building brand equity for luxury beauty brands.
“We are very pleased to welcome Christina to the Borghese family,” said Dawn Hilalczyk, Chief Operating Officer of the Borghese Group. “Her extensive experience in the luxury beauty industry, combined with her passion for storytelling and building authentic connections with consumers, makes her a valuable addition to our team. We are confident that he will play an important role in driving brand awareness and market share.” Borghese Roma. ”
Throughout her career, Christina has held leadership positions with renowned beauty brands such as La Mer | Esthe Lauder Fresh with Her Companies | LVMH Beauty. Most recently, Christina served as Vice President of Marketing for the Stila Cosmetics brand, where she led a successful social media relaunch, go-to-market strategy, and consumer engagement.
“I'm thrilled to be joining Borghese at such an important time in the brand's history,” said Cristina Citrola. “Borghese has a rich Italian heritage and a loyal customer base, and I am looking forward to using my experience to further strengthen our company's position in the luxury beauty market. We look forward to developing innovative marketing strategies to connect with consumers and drive sustainable growth.”
About Borghese
Founded in 1957 by Princess Marcella Borghese, who drew inspiration from the spa resorts of Tuscany, she became the preeminent beauty brand from Italy. Borghese products are carefully crafted combining botanical richness and modern science to provide preventive skin care solutions and “at-home spa rituals” to suit any lifestyle. For more information, please visit Borghese.com.
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