Emarsys, the omnichannel customer engagement company that has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. The move is in response to consumer interest in AI for commerce, with 64% of consumers believing AI has improved their commerce experience, according to Emarsys' proprietary data.
AI product finder and subject line generator. As an out-of-the-box solution for email marketing campaigns, Product Finder uses genAI to help marketers search an extensive product catalog to find content relevant to their emails.
Alongside Product Finder, Emarsys is launching an AI Subject Line Generator that uses genAI to recommend relevant email subject lines. These two tools were announced as the first in a series of updates to the platform.
We are committed to AI. Emarsys rightfully claims to have had a long-standing interest in AI, even before ChatGPT became a thing. The company he published articles on AI and retail more than four years ago. The company said in a release that it has become a completely AI-first business.
“We are committed to a relevant, reliable, and responsible approach to AI that empowers marketers to innovate and reimagine what is possible in this new era of marketing. By bringing AI to everything we do, SAP Emarsys helps our customers save time and effort on complex tasks and focus on ROI and customer satisfaction. ”
CEO Joanna Milliken
It fuels your marketing strategy.
About the author
Kim Davis is currently the Editor-in-Chief of MarTech. Kim was born in London but has been a New Yorker for almost 30 years and started covering his software for Enterprise 10 years ago. His experience includes his SaaS for enterprises, digital advertising data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing field. He first wrote about marketing technology as an editor for Haymarket's marketing technology website, The Hub. Later, this his website became a channel for the established Direct He marketing brand DMN. Kim joined DMN Proper in 2016 as a senior editor, became editor-in-chief, and then served as editor-in-chief until January 2020. Soon after, he joined Martech's Third Door Media as editorial director.
Kim is associate editor of The Local: East Village, the New York Times' hyperlocal news site, and previously worked as an editor for academic publications and as a music journalist. He has written reviews of hundreds of New York restaurants on his personal blog and is an occasional guest contributor to Eater.
