YouTube is ushering in spring by revealing some new features for its shoppable videos. The latest update is YouTube Shopping include theme collection with the creator affiliate hub Full of marketing opportunities.
Shopping collections allow creators to select specific items to show off to their fans. Collections are displayed as shelves, and each item has its own purchasable icon. Although this feature is still new, several creators have already published their own collections. In a blog post, YouTube highlighted curated shelves from channels such as LongHairPrettyNails and Sydney Morgan.
“Collections will appear in creators' product listings, store tabs, and video descriptions,” the post reads. “At launch, creators will be able to create collections in the Her Studio app on their phones. This feature will be coming to desktop soon.”
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YouTube has also strengthened its affiliate marketing model, which has become more robust over the past year.Creators checking out the new Affiliate Hub
Learn about shopping partners, see available commission rates, and get promo codes for products you want to promote. YouTube is also expanding its affiliate product tagging service, which it announced last year. Previously, only a select group had access to this feature, but now it's available to all creators.
The final part about YouTube Shopping Spring Update force wall. The website builder has been added to the list of integrated platforms that allow you to port your store to your YouTube channel.
YouTube brings storefronts to more than 100,000 channels with enhanced shopping features. With the latest addition to the YouTube shopping toolkit, that number should increase even further, giving subscribers the chance to enjoy some curated collections along the way.
