Rewind the clock to Houston last April.
The city was still buzzing after DeMeco Ryans returned home to become the sixth head coach in Houston Texans history.
The buzz grew even louder on the first day of the NFL Draft after Houston selected two-time Heisman Trophy finalist C.J. Stroud as their franchise quarterback with the No. 2 pick.
And before the folks at Herman Park could catch their breath, general manager Nick Caserio executed one of the most aggressive trades in league history, acquiring two first-round picks, a second-round pick, and He sent a third-round pick to the Arizona Cardinals. Two-time SEC Defensive Player of the Year Will Anderson Jr. was ranked third.
At the time, experts scoffed at the deal. The game then became the backbone of his NRG Stadium rejuvenation as he finished 8-for-11 and won the AFC South title.
It will be quiet outside NRG Drive when the NFL Draft begins in Detroit later this month. The Texans don't plan on selecting a player past the 42nd pick unless Caserio steps up and takes a can't-miss prospect.
But 72 hours before Houston makes its first selections and welcomes new members to its team, the buzz that lingered throughout H-Town will return in a new form. The Texans are happy with their status as they are having a promising season.
It also looks great while running.
Houston will unveil four new uniforms for the first time in team history. Before the design was finalized, the team used feedback from former and current players, media members, and a fan council to understand what changes needed to be made to embrace the city's culture.
Newly appointed Texans chief owner CEO Cal McNair and his wife, Hannah, began the process of implementing changes to the organization last season.
Many people across the organization use Cal McNair's motto, “Evolve without fear,” every day.
“I think we’re all excited about the new uniforms,” Texans Senior Vice President of Marketing and Communications Doug Vosick exclusively told Texans Wire. “This is not just about me, it's not about the team, it's not about McNair.
“When we think about how the organization has chosen to do this, we had a choice and we have chosen to make it a very inclusive process for our fans and media over the past year and a half. I think all of us, including the fans who were in attendance, are thrilled and excited and naturally curious to see where this ends.”
This is a preview of today's interview with Doug Vosik, Senior Vice President of Marketing and Communications for the Houston Texans. We asked the players about their reactions to the uniform change, and it was no surprise who was the most excited. #Texans #surge @TexansWire pic.twitter.com/M1zKNAYXtg
— #SARGE (@BigSargeSportz) April 11, 2024
Hired in July 2022, Vosik was tasked with reinvigorating the organization's image and brand as the team was going through a tumultuous period. Houston was in the midst of his three-year playoff drought, with his overall record during that span being 7-38-1.
An East Coast native, it didn't take long for him to incorporate the “H-Town” culture into his daily work.
He pursued interactions with hip-hop artists such as Bun-B, Paul Wall, and Slim Thug. Houston Football His conversations with his fans from his days with the Oilers were helpful in designing the uniforms.
“I like to use the phrase, 'You don't have to be born here to be born here,' but some people think it's cheesy,” Wocik said when asked about embracing Houston's culture. Told. “When I say this, I'm asking, 'Are you a person who embraces culture and community and values diversity?'” I love different cuisines. When you think about Houston, it has all of those things. ”
Before Texans fans can weigh in on the new uniforms, Vosik and his team need to sell them to the people who wear them. Lyons likes the upgrades to the uniforms he wore during his time in Houston, and will give the marketing department time to make an announcement during the team's April 15 meeting.
Vosik hopes to garner a similar positive reaction from fans as he received from Anderson, safety Jimmy Ward, linebacker Christian Harris, and wide receivers Nico Collins and Tank Dell. .
Regarding the reaction of the players during the photo shoot, Coach Vosik said: “Everything is behind the curtain, there are lockers. All the uniforms are in the lockers, but we don't say anything to them.'' Ta. “At first they're calm and watching the reactions, but then you start seeing details. How big is Will? … He's a big guy. When you watch him jump, it's like a kid. He was very excited about his new uniform. [wear]It was a real moment of joy for us. ”
Draft week is going to be exciting in H-Town 🔥 pic.twitter.com/elbIvEMLQP
— Houston Texans (@HoustonTexans) April 4, 2024
The Texans will hold an official uniform reveal party on Tuesday, April 23rd at 6:30 p.m. at 713 Music Hall. A select group of fans will be randomly selected to witness the uniform unveiling.
You'll also have the chance to be among the first to purchase new exclusive team merchandise and get a Texans signature tattoo.
“Congregation events and parties are important to us because it's time to have one-on-one connections as humans to celebrate this moment,” said Vosik with a smile, expressing all the effort put into this event. and the dedication that fans are ready to witness. process. “It's the first time in team history that we're doing a major uniform refresh, and it's a moment that should be celebrated. It's a moment that should be celebrated for the organization, but more importantly for the fans.”
