Emplifi's new AI-powered workflows enhance brand automation and personalization capabilities, allowing social media marketers and customer care agents to spend more time optimizing performance than analyzing results. You will be able to do it.
New York, April 3, 2024–(BUSINESS WIRE)–Emplifi, the leading customer engagement platform, today announced 10 new features designed to help social media marketing and customer care teams create more productive workflows while increasing efficiency across departments. announced a new AI-powered solution. AI-powered activations include Emplifi's AI Composer, first launched in 2023, and frequently used customer care tools that streamline customer communications and reduce response times for common customer inquiries. Contains updates for Emplifi Bot.
According to a report from McKinsey & Company, existing generative AI technologies have the potential to automate work activities that take up 60% to 70% of employees' time. “As generative AI continues to develop and mature, it has the potential to open entirely new frontiers in creativity and innovation,” McKinsey wrote. “The potential that AI as a whole can achieve is already expanding.” McKinsey says that out of four specific business functions that could account for about 75% of the total value from generative AI use cases, customer We identified operations, marketing and sales.
“For highly operational global marketing organizations and customer care teams, AI-powered workflows are essential to delivering great customer experiences at scale. Emplifi continues to be at the forefront of the AI revolution. “We were one of the first companies to leverage AI, and we introduced generative AI last year when we launched AI Composer as part of our social media marketing cloud,” said Emplifi Chief Technology Officer. said Todd McCaslin. “Our innovation team has developed over 50 AI-powered capabilities that drive automation across marketing and customer care departments, helping brands optimize content performance, maximize technology investments, and We are helping them smoothly expand their operations beyond their current business.”
Here's a complete list of Emplifi's AI-powered solutions:
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Emplifi Bot Generation AI Intent Generation: Customer care teams now have a more sophisticated and effective solution for generating intent when implementing Emplifi Bot as a customer service tool.
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Dynamic topic and sentiment detection with Emplifi's social listening tools: This AI-powered feature uses advanced NLP technology to detect consumer sentiment around social posts and trending topics, enabling marketers to keep up with the ever-evolving 24/7 news cycle. Masu.
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Visual asset intelligence and tagging: This AI-powered feature analyzes visual assets and automates brand image management and tagging workflows.
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Emplifi Librarian: Gen AI-powered search brings Emplifi insights to your fingertips. Simply enter your questions to receive answers to your questions about Emplifi's products, best practices, contact support, and provide product feedback.
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AI Composer for Community and Care Solutions: Newly updated AI Composer with personalization capabilities added to Emplifi Community and Care solution, enabling community managers and customer service agents to scale automated customer communications without sacrificing brand style or tone. I did.
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Summary of AI-powered customer care solutions cases and topics: This AI-powered feature quickly summarizes customer care cases and topics and creates concise and detailed notes for each customer inquiry. Customer care agents no longer have to spend countless hours creating customer service calls. AI-powered features do that for you.
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AI-powered image quality prediction and scoring: Social media marketers save time in their day by using AI-powered image quality prediction and scoring tools to determine which visual assets drive the highest levels of engagement with their target audience. can.
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AI-powered review topics: Customer experience leaders can quickly gain critical insights about products and services based on authentic customer reviews, and gain deep insight into everything customers love about their products and product issues that need to be addressed. You can get
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AI-powered listening data summary: By using AI to analyze listening data and generate summaries based on that data, customer experience leaders can no longer sift through spreadsheets trying to make sense of vast amounts of data to glean critical information. Make data-driven initiatives and decisions faster without spending hours on data. Business Insights.
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Upgraded PrimeTime: Emplifi’s innovative tools for analyzing historical brand-specific audience behavior data have been upgraded to keep pace with changes in social media platforms with the addition of TikTok.
“In a day's work, social media marketing professionals manage a brand's social presence, stay on top of industry trends, create content, work as a brand's primary videographer, and do graphic design. and copywriting duties, as well as punctuality as the customer care team must serve customers across an ever-increasing number of platforms,” McCaslin said. “Emplifi provides AI-powered solutions that enable social media and customer care teams to effectively reduce workload and automate workflows. They can spend more time and effort on tasks that continually deliver value to their customers. ”
For more insight, Emplifi will be hosting a webinar on May 14th. Join Todd McCaslin, Chief Technology Officer at Emplifi, and Brandon Purcell, Vice President and Principal Analyst at Forrester, to discuss GenAI and navigate the new frontier of AI innovation.
About Enprifi
Emplifi is the leading integrated customer engagement platform that enables businesses to reach and grow their communities through digital and social-first strategies. More than 20,000 brands, including McDonald's, Ford Motor Company, and Delta Air Lines, rely on Emplifi to deliver connected, empathetic experiences for modern consumers across marketing, commerce, and care. Headquartered in New York, Emplifi partners with major social media networks and digital platforms including Google, Meta, LinkedIn, X, TikTok, and Snapchat.
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contact address
Amrika Lal
International Public Relations Director
press@emplifi.io
