DUBLIN, April 15, 2024 (Globe Newswire) — The “In-Game Advertising – Market Share Analysis, Industry Trends and Statistics, Growth Forecasts 2019-2029” report has been added. ResearchAndMarkets.com Recruitment.
The global in-game advertising market was valued at USD 7.85 billion this year and is expected to reach USD 13.43 billion by the next five years, registering a CAGR of 11.35% during the forecast period. Growth in the in-game advertising market is expected to benefit from increased interest in social gaming and mobile gaming. Commercials, billboards, and background graphics may be used in desktop and mobile games that contain advertising. Additionally, these ads are less disruptive, potentially allowing gamers to have a more seamless gaming experience. In-game commercials are expected to have a greater audio-visual effect and leave a positive and lasting impression of the product on viewers.
Main highlights
- Real-time bidding (RTB) and artificial intelligence (AI) are used to place these ads in online games. Previously, agents were responsible for purchasing and fulfilling in-game promotions, which could be expensive. However, programmatic ad buying has eliminated the deadly involvement and made the process more efficient and cost-effective. Traditionally, advertisers have to submit, quote, bid, and negotiate with humans to purchase in-game ads. Conversely, programmatic in-game ad buying uses algorithms to obtain display space.
- Advances in technology have made it possible for digital advertising presentations to connect to consumers' mobile devices and migrate to businesses' social media accounts and websites. Static ads can also incorporate augmented reality for interactivity, so businesses can use these technologies in outdoor advertising to increase awareness. In the London campaign, photos of sick patients and empty blood packs were displayed on an augmented reality application connected to a digital screen. Visual recognition activated potential donors using needles and tubes on the mobile screen, displaying virtual blood flow and visual enhancement of the patient. These features make ads more appealing and contribute to the growth of the global in-game advertising market.
- Rising interest of people towards social media, mobile gaming, and online casual gaming is projected to drive the growth of the advertising segment in the global online casual gaming market over the coming years. Additionally, strategic acquisitions and business expansions of key industry players are expected to propel the growth of the segment. In May 2022, WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, announced a new partnership to help WPP agencies deliver new-age digital experiences for brands in the Metaverse. Announced. A new training program is launching to teach thousands of WPP creatives and engineers how to develop personalized brand experiences in Fortnite and use Unreal Engine for real-time 3D creation and virtual production.
- Conversely, ad placement is an important aspect of in-game advertising, as it must match the flow and context of the game. It is essential for advertising companies to strategically place ads in a way that looks natural to gamers and provides exclusivity to advertisers. Unfortunately, some advertising companies fail to do this, causing disruption to the gaming experience and negatively impacting advertisers' brands. For example, a sports-related ad within a food-themed game would be inappropriate placement.
- A survey conducted by InMobi Pulse Platform during the COVID-19 pandemic suggests that 49% of women started playing games because of the pandemic. They spent an average of 53 minutes per day on gaming apps, and 79% watched ads to advance in the game. Gaming activity surged during the enforced lockdown, with STC recording her 300% increase in gaming traffic in Saudi Arabia. Additionally, Twitch's live streaming gaming platform logged 3 billion hours of gameplay during the pandemic, its largest quarter ever.
In-game advertising market trends
Increase in online gaming is expected to drive the market
- The online gaming market has achieved tremendous size, and the main drivers of market size can be attributed to increasing internet penetration in urban and rural populations and the expansion of low-cost mobile. Monetization is achieved through revenue streams such as in-app purchases per download by the ecosystem, subscription services by gamers, in-app advertising, and incentive-based advertising. In the current market scenario, monetization is in the hands of publishers and advertisers. In recent years, the Internet ecosystem has started to correct course with end-to-end local game development. For example, Zynga's shift from social to mobile meant a tough few years, but in February 2022, the company reported fourth-quarter revenue of $727 million, up 52% year-over-year. I reported.
- According to the Game Committee of the China Publishers Association, the number of mobile gamers in China in 2022 is approximately 654 million. Casual mobile game revenue reached 34 billion yuan. Such revenue generation from various sources could be due to the increase in the number of gamers, which provides opportunities for in-game advertising players to develop new advertising and expand their presence to a vast customer base. It will be born. According to the Economic Survey of India 2021-22, India's internet user base rose to over 830 million in 2021, an increase of over 530 million from 2015. Online gaming has gained a significant foothold within the entertainment industry. The user base is predicted to exceed 628 million people, strengthening the gaming ecosystem within the economy.
- Smartphones are the most popular gaming devices, allowing advertisers to reach casual players who are less likely to pay for ad-free platforms. Developers can integrate various online casual gaming advertising strategies and ad formats into their games to increase mobile gaming advertising revenue, such as rewarded video ads, offer wall ads, interstitial ads, etc. can. The best-performing, highest eCPM (effective cost per 1,000 impressions) ads are built directly into the game loop and complement the in-game economy. In other words, advertisements that serve as a component of the game.
- According to Demandsage, there will be 3.22 billion gamers in the world as of 2023. The gaming industry has become one of the most active places for new technological innovations. As competition increases, developers and companies are introducing better hardware and software, pushing the entire industry forward at an accelerated pace. Rapid changes in demographics, geography, and consumption in the mobile ecosystem and entertainment landscape are driving increased attention and investment to the gaming space from within the industry, traditional financial markets, and even government.
North America is expected to hold a significant share of the market
- The North American in-game advertising market is expected to grow due to the growing popularity of mobile and console games in countries such as the United States and Canada. Due to the high prevalence of mobile and internet access, the number of mobile gamers has increased significantly. As sales of gaming consoles increase, so does the demand for AAA games with advanced gaming console features. Additionally, the increasing popularity of esports and involvement of sponsors are also contributing to the market growth. Overall, the North American in-game advertising market is expected to expand during the forecast period.
- According to ESA research, more than 227 million players across the U.S. region have recently played video games. In total, his 80% of players are over his 18 years of age. Additionally, 76% of American children under the age of 18 are players. Additionally, 74% of American households have at least one video game player. Additionally, during the pandemic, 71% of parents agree that video games have provided much-needed respite for their children, and 66% agree that video games have made the transition to remote learning easier. I am. With this significant increase in the number of online gamers, the market being studied is likely to grow as well.
- Mobile phone gaming is a fast-growing industry in the United States, and one of the largest game publishers is based there. According to 42Matters, over 8,797 of the 161,440 game publishers on Google Play are American. Lion Studios, Imangi Studios, Ivy, Play365, i6 Games, DVloper, Oppana Games, Lowtech Studios, Roblox Corporation, and Niantic Inc. are some of the most famous American publishers. The US accounts for 5% of all game publishers on Google Play. Such huge mobile games will create opportunities for the studied market to grow in the region.
- Similarly, according to 42mattrers' 2022 Canadian mobile gaming statistics, of the 430,817 games available on Google Play, more than 6,356 are from Canadian publishers. Real Drive 3D, Tangle Master 3D, Brain Test: Tricky Puzzles, Move People, Bingo Blitz – Bingo Game, PAW Patrol Rescue World, Spider Solitaire, Solitaire, Blush, and Sonic Dash – Endless Running are the most downloaded from It's a mobile game. Canadian publisher. The Canadian publisher accounts for his 1% of all mobile games on Google Play. Additionally, Google Firebase is used in 62% of mobile games published in Canada. There were a total of 3,451 matches played.
Main topics covered:
1.First of all
2 Research method
3 Executive summary
4 Market Insights
4.1 Market overview
4.2 Industry Attraction – Porter’s Five Forces Analysis
4.3 Assessing the impact of COVID-19 on the market
5 Market dynamics
5.1 Market Drivers
5.1.1 Increase in online games
5.1.2 Increasing the penetration rate of smartphones
5.2 Market constraints
5.2.1 Complexities in integrating gaming and advertising technology
6 Market segmentation
6.1 By type
6.1.1 Static
6.1.2 Dynamic
6.1.3 Advergaming
6.2 By geography
7 Competitive environment
- apricot virtual reality
- blizzard entertainment
- electronic arts
- iron source
- motivation interactive
- playwire
- rapid fire
- blizzard entertainment
- frame play
8 Investment analysis
9 Market opportunities and future trends
For more information on this report, please visit https://www.researchandmarkets.com/r/n87yiz.
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In-game advertising market Number of gamers worldwide: 1 billion 2
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In-game advertising market Global in-game advertising market G
