Clearwater, Florida, April 15, 2024 /PRNewswire/ — PostcardMania, a $104 million marketing technology company with more than 365 people, adds video creation and connectivity to its multichannel marketing product, Everywhere Small Business, to help small businesses. announced the addition of TV (CTV) advertising. Larger companies are ramping up their marketing and increasing revenue through advertising on the most popular content streaming platforms.
Called Everywhere Small Business Platinum Plus, this new integrated marketing package offers direct mail, targeted digital advertising, a robust all-in-one tracking platform, and dynamic video advertising on popular video streaming platforms at an entry-level price point. You will be able to do it. There is plenty of room for Main Street businesses. The move comes as the streaming platform reaches record highs in viewership and begins rolling out low-cost, ad-supported subscriptions.
In 2022, TV viewing on streaming services in the U.S. will surpass both broadcast and cable TV for the first time, Nielsen said. Cable accounted for 34.4% of viewers, followed by broadcast TV at 21.6% and streaming at 34.8%. The following year, in 2023, streaming increased again to 38.7% of total TV viewing, while broadcasting decreased by 3.6% and cable decreased by 2.9%. In fact, streaming is so ubiquitous that Forbes shared that 99% of all households in the US have at least one video paid for their streaming service.
Ad-supported subscription tiers and ad-supported free streaming (FAST channels like Pluto TV, Tubi, and Roku) are on the rise. According to a study by the Video Advertising Bureau, in 2023, 73% of people streamed with ads or watched his FAST channel, up from 53% in 2022. Another study showed that 58% of Americans watch ads while streaming and would like to drink an extra cup of coffee each month. Pay full price for ad-free service.
Millions of Americans not only watch ad-supported streaming content, but also rank TV ads as the most trusted advertising medium. A survey of 1,200 consumers asking which ads they trusted most found that TV ads were their second most trusted, with 80% of respondents rating TV ads favorably. I am evaluating it. Just behind television advertising on the credibility scale was direct mail. This is another key element of PostcardMania's Everywhere Small Business.
With the addition of CTV advertising, PostcardMania has powered the most robust and effective marketing plan to deliver the best results for small and medium-sized businesses in the United States. Everywhere Small Business Platinum Plus works by targeting the same audience across multiple platforms and media, including postcards, CTV, Facebook, Instagram, Google, YouTube, and matched digital ads on Gmail. You can also add responsive geofencing and contextual search retargeting. Each of these targets potential customers based on the locations they visit or the topics they research online.
Targeted emails, digital ads, and CTV video ads all work together to create an environment that brings more leads to your business and brings them closer to conversion.
Founder and CEO of PostcardMania said: “As the world of advertising continues to evolve, we are rapidly adapting it to help businesses stay competitive and grow without having to learn how to manage multiple campaigns across separate platforms and media types. I am committed to making it possible.” Joy Guendusa. “Everywhere Small Business offers a comprehensive and in-depth marketing approach at a competitive cost, so even everyday small businesses without huge advertising budgets can make the most of every dollar. It gives you access to marketing channels that you might be reluctant to explore on your own, helping your business reach its goals for growth and success. ”
PostcardMania's Everywhere Small Business Platinum Plus package starts at a competitive price $1950 Targeted direct mail, digital advertising across multiple platforms, robust cross-platform tracking, and all the most popular connected TV platforms (Netflix, Hulu, Amazon Prime Video, YouTube TV, Disney Plus, HBO Max, Paramount Plus) Includes CTV ads above. , VUDU, Pluto, Tubi, Roku TV, and more.
For more information or to schedule an interview with Joy Gendusa, please contact Jessica Lalau at 888-338-6409 or email. [email protected].
PostcardMania is one of the most effective marketing companies in the country, specializing in lead generation for small to large businesses. They have been featured on the Inc. 500 and 5,000 lists, as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania provides fully integrated results-based marketing campaigns that seamlessly connect online and offline channels.
visit www.postcardmania.com For more information.
Source PostcardMania
