Nestlé has concluded its media pitch in July last year with Group M's Open Mind taking over markets in Singapore, Thailand, Indonesia, the Philippines, Malaysia and Vietnam.
MARKETING-INTERACTIVE understands that media marketing to the Middle East, China and North Africa is underway. Until now, GroupM only managed accounts in the Philippines, Malaysia and Vietnam, while IPG was responsible for the Singapore and Thai markets, and Dentsu was responsible for the Indonesian market. The Philippines and Vietnam are some of Nestlé's biggest markets.
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Simone Touma, Vice President, Zone Asia, Oceania and Africa, said the appointment is part of Nestlé’s Zone Asia, Oceania and Africa transformation media review, which will create a seamless and integrated audience-first media It said it will enable communication and improve the effectiveness and efficiency of Nestlé's media investments, which support its strong brand in the ASEAN region. .
“We would like to thank all of our four global agency partners, IPG, Dentsu, Publicis and WPP, for their efforts in this review. All four agencies delivered compelling and high-quality work. We look forward to building our relationship with Group M's OpenMind in the ASEAN region,” said Touma. He said.
In 2022, Nestlé transferred its media and e-commerce operations in both the Philippines and Vietnam to Open Mind. Globally, OpenMind has acquired Nestlé's European and Oceania operations.
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