rakuten advertising
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For more than five years, JD Sports and Rakuten Advertising have prioritized affiliate marketing to drive brand awareness and equity. This year, we focused on truly engaging sneakerheads and catering to their passion for athletic footwear. Leveraging full-funnel partnership efforts, we strengthened the JD Sports identity and ON Running sub-brand to target trend-leading segments such as Gen Z and diverse communities.
As a challenger brand in the US market, they differentiated themselves by emphasizing inclusivity and authenticity. By collaborating with underrepresented creators and integrating with key BNPL partners, Rakuten has enhanced the brand experience and driven significant year-over-year sales growth. Special events, UGC development, and local retail activation further strengthened JD Sports' brand presence and community involvement.
Through its strategic approach, Rakuten has not only increased sales, but also empowered emerging creators, given the next generation of consumers easy access to the latest styles, and earned a reputation for excellent brand engagement. .
“In a saturated category like athletic wear in the US, it was very smart to target a niche and diverse young audience to build loyalty. We especially appreciate the increased exposure for our creators. I’m here!”
2024 US Partnership Awards will be held in partnership with Rakuten Advertising
