DALLAS , April 18, 2024 /PRNewswire/ — Avocados From Mexico BB #:371130, the best-selling avocado brand in the United States, is expanding this Cinco with an exciting national marketing program focused on all things avocado. I'm ready to turn De Mayo into Cinco Delicious. Enjoy the deliciousness and fun that avocados provide.
As one of the biggest opportunities for avocado and guacamole [1]Cinco always offers the perfect opportunity to make memories with delicious recipes using delicious fruits.
The brand's Cinco Delicious program is powered by vibrant in-store displays, consumer savings, and digital and social activations to provide recipe inspiration and meet the growing demand for avocados throughout the season. It is designed to.Leading up to the holidays, shoppers will spend 1.9 times more on groceries if they have an avocado in their shopping cart. [2].
In fact, Cinco de Mayo avocado buyers travel 7.6 times more per year than the average avocado buyer. [3]. The Cinco De Licious campaign also features a partnership with his Cholula®, the world's #1 Mexican hot sauce. [4], will be sold at stores nationwide from April 8th to May 5th, 2024. Retailers can have fun by signing up to receive a free Cinco De Licious product display while supplies last.
Consumers can also take their guac to the next level with GuacAImole, a tool that uses multimodal AI technology to create custom recipes. Upload a photo of your ingredients and the AI will provide you with a fully personalized guacamole recipe.
Each recipe includes an ingredient list, step-by-step instructions, flavor pairings, food pairings, and, new to Cinco, recommended cocktail pairings. GuacAImole launched just in time for the Big Game earlier this year, and with an improved user experience and new Cinco De Licious look, the platform will enhance your Cinco celebrations with unique recipes featuring fresh avocados from Mexico. Ready to do better.
“We are excited to engage with shoppers through a seamless omnichannel experience as they prepare to celebrate Cinco,” said Stephanie Bazan, senior vice president of commercial strategy and execution at Avocados from Mexico. Told. “This is the ultimate celebration for avocados, and we have seen avocado consumption continue to grow over the past six years. [5] And last year, Mexico recorded a record increase in avocado imports. [6]. We know consumers are looking for recipe inspiration that connects them to Cinco. That's why the Cinco Delicious campaign aims to keep fresh Mexican avocados at the top of the list by offering an engaging in-store program and an interactive GuacAImole experience. ”
This campaign will be realized in a variety of ways, including:
- Cholula® Partnership: Mexican avocados bring heat with tons of savings. Customers who purchase three avocados with a 5-ounce bottle of Cholula and upload a photo of their receipt using her QR code on the package will receive a $1.50 refund.
- Retailer incentives: Themed packages provide support tailored to the needs of individual stores. From dynamic bins to unique signage, businesses can choose from a variety of colorful displays to add impact to their produce aisles.
- Digital/Social Activation: Consumers can create personalized guacamole recipes with ingredients they have on hand using GuacAImole, a tool powered by AI technology. Avocados from Mexico and Cholula will also be sharing recipe inspiration on Instagram, Twitter and Facebook.
For more information about Mexican Avocados, please visit www.avocadosfrommexico.com, Facebook (www.facebook.com/AvocadosFromMexico), Instagram (@avocadosfrommexico), or Twitter (@AvosFromMexico).
About Mexican avocados
Avocados from Mexico is a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA) and was established for the purpose of advertising, promotion, public relations and research for all stakeholders of Mexican avocados. Under the agreement, MHAIA and the Mexican Avocado Export Producers and Packers Association (APEAM) will provide funding to AFM with the aim of providing an intensive, highly effective and efficient marketing program in the United States. We have integrated resources for management.
About Cholula
Cholula's delicious hot sauces are made from generations-old recipes featuring carefully selected arbol and piquin peppers and a secret blend of signature spices. Its unique recipe provides robust flavor with just the right amount of heat, making it versatile far beyond everyday condiments. Cholula's distinctive wooden cap and artistic yellow label are testament to Mexico's quality tradition of craftsmanship, and each Cholula bottle is carefully crafted in Mexico. Introduced to the United States in 1989, Cholula Hot He Sauce comes in six varieties and is enjoyed around the world.
Cholula is a brand of McCormick & Company (MKC). With annual sales of more than $6.5 billion in 150 countries and territories, McCormick is a global flavor leader. Founded in 1889 and headquartered in Hunt Valley, Maryland, McCormick is committed to our principles and purpose: united for the future of taste. McCormick envisions a world united by flavor, where health, sustainability and deliciousness go hand in hand. For more information, visit www.mccormickcorporation.com or follow his McCormick & Company on Instagram and LinkedIn.
1 Shopper Comparison Report, April 7, 2022 to May 4, 2022
2 Molecule Basket Affinity Report, April 7, 2022 to May 4, 2022
3 Shopper Comparison Report, April 7, 2022 to May 4, 2022
4 Source Euromonitor International Limited; Based on custom research conducted in August 2023 on top sales in 2022 across all retail channels. Mexican hot sauce is defined as a spicy table sauce/condiment produced in Mexico.
5 Nielsen xAOC, Cinco de Mayo 4 Weeks: 5/7/22 2022 vs. 5/13/17 2017
6 HAB, Nielsen, 2023 was a record for Cinco in terms of imports, with an increase of 61% compared to 2022.
contact:
avocado from mexico
Ana Ambrosi
Aambrosi@avocadosfrommexico.com
