Export Saint Lucia has successfully implemented key elements of its Exporter Capacity Enhancement Learning Program (EXCELP) focused on social media marketing. The session was facilitated by key members of the Export Saint Lucia team and was joined virtually by his more than 80 participants from both the public and private sectors, including business executives, public relations professionals, and government representatives.
This recent workshop delved into the seven key pillars essential to mastering social media marketing. Attendees will explore topics ranging from social media overview, building a strong online presence, content creation and curation, to audience engagement strategies, social media advertising, analytics and measurement, and emerging trends in social media. I worked on it.
At the end of the session, successful participants were awarded a certificate recognizing their participation and commitment to improving their social media marketing skills. Additionally, each participant received a comprehensive social media handbook that provides valuable insights and strategies to advance their digital marketing efforts.
“For Saint Lucia to compete on the world stage, social media and traditional media marketing cannot be ignored,” said Emma Hippolyte, Minister of Commerce, whose jurisdiction is Saint Lucia Export. In an age where brick-and-mortar business venues have been replaced by the information superhighway, businesses that aren't there or aren't leveraging the medium effectively will quickly fall behind. . It was great to see the foresight of Export Saint Lucia and the enthusiasm of the workshop participants. ”
Commenting on the success of the workshop, Sunita Daniel, CEO of Export Saint Lucia, expressed her enthusiasm: In today's digital age, a strong online presence is paramount for a company to grow, and we are committed to providing local entrepreneurs with the tools and knowledge they need to succeed in the global marketplace. doing. ”
Export Saint Lucia remains dedicated to promoting the growth and development of Saint Lucia's businesses and enabling them to excel in both local and international markets.
