UniChina Group has promoted Mr Alex Li (pictured) to head of marketing and group head of digital and data analytics for its storage business.
Mr. Li will report to Agnes Lan, Executive Director and Group Chief Marketing and Digital Officer, and will play a key role in UniChina Group's digital transformation efforts.
Mr. Lee will work closely with Mr. Lung to support Uni-China Group's ambitious digital transformation efforts, including the upcoming launch of a revamped e-commerce platform.
Lee leverages his expertise in digital technology, data analytics, and performance marketing to provide insight and guidance to ensure a successful platform launch.
Additionally, Lee partners with CRM teams to ensure a complete overhaul of CRM systems, enabling the delivery of a seamless and personalized customer experience. This joint effort will drive long-term customer loyalty and drive digital growth while implementing a completely revamped CRM project.
With Mr. Lee's multifaceted role, Uni-China Group is well-equipped for business expansion and digital transformation. The organization delivers exceptional customer experiences, sustainable growth, drives results through targeted marketing strategies, and is poised to thrive in the digital age.
The launch of the e-commerce platform, combined with an omnichannel CRM strategy, highlights UniChina Group's commitment to innovation and meeting evolving customer needs.
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Mr. Li recently joined Uni-China Group as Deputy Head of Marketing for 24 Storage, where he was responsible for driving 24 Storage's digital growth and transforming its marketing strategy.
Lee has over 13 years of experience in the digital industry, working at both brand and agency levels and contributing to the digital success of brands as diverse as HSBC, Cathay Pacific, Rosewood Hotels, Philips and Colgate-Palmolive. Did.
Throughout his career, he has gained extensive expertise in leveraging digital technology to improve marketing effectiveness and efficiency, particularly in the areas of digital technology and programmatic advertising.
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