SMS marketing for furniture retailers is crucial to the strategy of modern retail businesses. Text him messages have a high open rate and help clients feel more connected to your business. Let's take a quick refresher on SMS marketing and see how businesses are using it today, from real-life examples to templates you can create your own.
What is SMS marketing?
SMS marketing refers to sending SMS (Short Message Service) texts for promotional purposes. The term is used interchangeably with text marketing, although technically text marketing can also include MMS (multimedia messaging services). Many businesses that use SMS use MMS because it has multimedia.
Why do businesses of all sizes use text messages for marketing? There are multiple reasons. It is as follows:
- incredibly fast
- High open rate (98%)
- Boasts a high response rate
- It's the customer's preferred method of communication
- Management is easy with the right software
- Setup is easy
- You can track your results and adjust as needed
Examples of effective SMS marketing
You don't have to look too hard to find many examples of SMS marketing for businesses of all sizes. The examples below are primarily from large companies, but can easily be applied to furniture retailers of any size.
USA Today Shortlist
This is USA Today's innovative version of text marketing. This is a daily SMS summarizing the most popular articles of the day, with links to all articles.
Stock Alerts from Eagle Investors
How Eagle Investors sends stock alerts via text is a great example of how you can customize SMS marketing to fit your business model. This service provided by the broker is designed to help clients stay informed of the latest market information and act quickly. However, you can adapt it to your industry by sharing industry news and can't-miss opportunities.
Best of Target
This example of a national retailer is a great example of how a furniture retailer can use SMS messaging to promote sales and specific products. A regular text with new releases and top sales.
Image source: https://act-on.com/blog/sms-marketing-examples/
Text marketing templates to try
There are many situations where SMS marketing is useful for furniture retailers. Below are some ways you can use this type of marketing.
- welcome text
- Announcement of new products
- Flash sale announcement
- Notice of seasonal sale
- Request for survey
- Promote social media posts
- Providing general customer support
- Order confirmation
- Providing tracking information
- billing reminder
- appointment reminder
- Book an interview or appointment
- Sending internal updates (e.g. time changes)
- Send security code
Let's now look at some templates for these situations.
welcome message template
These are the first messages you send to people on your text marketing list.
→ “Thank you for your participation.” [Company]This is the list! Look forward to receiving the best deals and newest products via text message. ”
Sales and promotion templates
We've included several templates because this is one of the most common situations in which text marketing is used.
→“[Product] On sale for a limited time! Click the link here for more information. ”
→ “Thank you very much for your continued patronage!” Please use the coupon code below [Code] Get 20% off your next order. ”
→ “Let’s prepare for the flash sale!Until midnight, everyone. [Category] 50% off! ”
→ “If you spend $15 or more, shipping is free on your order.”
→ “We are pleased to announce our new product.” [Product]. Please see the link for more information. ”
event template
SMS messaging for events may include announcing the event, sending reminders, or providing a way to RSVP.
→ “Please join us” [Bar] upon [Date] in [Time] We offer cocktails at half price. ”
→”[Company] We are hosting a free webinar about [How to solve common client pain point]. Please confirm your attendance using the link. ”
customer loyalty template
Increase customer engagement and loyalty with a list of customer phone numbers. This can be as simple as sending your client an SMS message on their birthday or providing them with an update on your loyalty program.
→ “Happy birthday” [Name]from all of us [Company].Enjoy a free drink tonight using the following coupon code [Code]. Please show this text to the wait staff. ”
→ “Happy birthday” [Name]! to celebrate, [Company] Get 20% off today only.Please enter the coupon code [Code] at checkout. ”
→ “Thank you for being a member of our loyalty program.” [Company]. He currently has 100 points, which equates to his $10.00 discount. ”
transaction template
Transaction messages can include anything related to your product, from order confirmations to tracking and refund information.
→ “Thank you for your order.” [Product].Your order is currently being processed with order number [Number]. If you have any questions, please feel free to contact us. ”
→”Order number” [Number] It has shipped! Click the link below to track your progress home. ”
→ “I received it.” [Product]. I hope everything is as expected. If you have any questions or need to return an item, please reply to this message. ”
payment template
Payment templates can include both payment requests and payment confirmations. You can also include automatic payment reminders.
→ “This is [Company]. I would like to remind you that there is a balance. [Amount] deadline [Date]”
You can even take the next step and include a link to payment.
→If it's convenient for you, please click on the link and make the payment. [Link]”
For other payment situations, you can use templates such as:
→ “Thank you for your payment.” [Amount] upon [Date]”
→ “This is a reminder for your payment.” [Amount] You will be automatically paid with the credit card stored in [Date]”
Reservation template
Text marketing efforts may include appointment reminders and confirmations.
→ “Thank you for your reservation.” [Name] upon [Date] in [Time]”
→ “This is [Company].I look forward to seeing you all. [Date] in [Time]. If you need to reschedule, please reply to this text. ”
→ “This is [Dental practice name]. I am scheduled to have my teeth cleaned again. Please reply to this text and call us below. [Number]or click the link [Website] Schedule your next cleaning. ”
You can also extend this to classes, workshops, and events.
→ “I’m looking forward to meeting you.” [Class] upon [Date] in [Time]. If you are unable to attend, please reply to this message. ”
Company update template
SMS campaigns are a very efficient way for small business owners to send updates about business hours, services, and more.
→ “Start” [Date], we will be holding summer time! We are open from 9am to 9pm any day of the week. ”
Top tips for text marketing
To run a successful SMS marketing campaign, you should keep the following in mind:
- Legally required to opt-in to send marketing texts
- Must legally include an opt-out option
- Keep it short (SMS messages are limited to 160 characters)
- Be concise but clear
- Name and customize if possible
- Include a CTA
Get started with text marketing
Are you ready to tackle an SMS marketing campaign? Getting started is easy. podium provides software that streamlines text message marketing and other interactions with clients via text. SMS marketing for furniture retailers allows you to contact your customers the way they want, increasing open rates and improving the customer experience.
click here To start your free trial of Podium,
