OPTIZMO Technologies, a leader in email suppression list management and email compliance solutions, is pleased to announce the latest addition to its annual email opt-out infographic series. In this edition, we visualize opt-out behavior observed through the vast amount of email opt-out request data processed by the company throughout 2023.
Email marketing remains a dominant player in the digital marketing space and has continued to evolve and adapt over the decades. Our 2023 infographic delves into the nuances of when, where, and what technologies have played a role in email opt-outs over the past year, providing insight into email recipient behavior.
Notable highlights and insights from the 2023 infographic
- An increase in international email opt-out activity will be observed in 2023, with Europe being a major driver.
- Yahoo! has overtaken Gmail and regained its position as the primary email inbox provider for his opt-out activities.
- Monday regained its status as the most active day for email opt-outs, reinforcing the idea that recipients are highly engaged with their inboxes at the beginning of the week.
- We identified the time of day when opt-out behavior was most active between 9:00 a.m. and 11:00 a.m. Central Time, which is broadly consistent with past years.
- Mobile will continue to be a major driver of opt-out activity in 2023, and after a brief dip due to the pandemic, it is on the rise again.
A closer look at these trends highlights the importance of understanding and redefining marketing signals that were previously viewed only as negative. Such signals and insights provide marketers with valuable information to optimize email campaigns to increase engagement and reduce opt-out rates.
The 2023 Email Opt-Out Infographic is now available for download from the OPTIZMO website (https://www.optizmo.com/blog/optizmos-2023-email-opt-out-infographic/).
OPTIZMO has been releasing these infographics since 2018, providing data not available anywhere else in the industry. All previous editions of the infographic are available at: Optismo website.
