Chrysler Brand Honors Chrysler Pacifica as Most Award-Winning Minivan for Seven Years in a Row with New Marketing Campaign
AUBURN HILLS, Mich., April 22, 2024 /PRNewswire/ —
- The new Chrysler Pacifica and Pacifica Hybrid campaign, “Thank You Parents,” spans television, digital and social media, including the Chrysler brand's Facebook. twitterTikTok and Instagram channels
- The campaign personally recognizes the different types of parents who have inspired the Chrysler brand over the years to create the Chrysler Pacifica, the most awarded minivan for seven consecutive years. is.
- “Thanking Our Parents” includes three 30-second spots, including “Boy Mom,” “Empty Nesters” and “Dog Mom.” It's all now available to watch on the Chrysler brand's official YouTube channel.
In celebration of the Chrysler Pacifica being the most awarded minivan for seven consecutive years, the Chrysler brand would like to dedicate this honor and personally thank all types of parents for their continued commitment. We are launching a new multimedia advertising campaign, “Thanking Our Parents.'' This is the brand's inspiration, offering innovative high-tech features, award-winning interior design, the most standard safety features, and the most advanced all-wheel drive system in its class.
“With more than 175 honors and industry awards, the Chrysler Pacifica is America's most awarded minivan for seven consecutive years. This achievement continues to inspire the brand to create and deliver innovative designs. We're grateful to the many parents who have supported us, providing features and technology that give our customers the ultimate family car,'' said Chris Foell, Chrysler Brand CEO, Stellantis. “This campaign is our 'thank you' to parents and drivers and a reminder that without them, we wouldn't have the award-winning minivan that we have today.”
The cross-channel campaign includes three 30-second spots across broadcast, social media channels and online video.
“Boy Mom”
She highlights the turmoil that comes with being a mother to multiple boys under the age of 10, and acknowledges that even if parents have their hands full, keeping their families safe is their top priority. This ad recognizes the “Boy His Mama” who was the inspiration behind the Chrysler His Pacifica, which has the most standard safety features in the industry.
“Empty Nesters”
It highlights parents sending their last child off to college and acknowledges that a new kind of freedom is on the horizon. This spot would like to thank “Empty Nesters” for being the inspiration in creating his Pacifica plug-in hybrid. This plug-in hybrid offers a combined gas-electric range of 520 miles and built-in entertainment in the back seat, allowing parents to pursue any adventure they desire. , or nothing at all.
“Dog's Mother”
Highlights pet parents, especially those with large, fluffy dogs. This spot is a nod to the “pet parents” who were the inspiration for creating the Chrysler Pacifica, with a Stow 'n Go seat and storage space to keep all your toys organized and toy clean up. It is equipped with an integrated Stow 'n Vac vacuum cleaner. leave.
The Chrysler brand partnered with Doner to create the campaign.
chrysler pacifica
Chrysler Pacifica's family features include the FamCAM interior camera, which provides an overhead view of rear-facing child seat occupants. The Pacifica has the most standard safety features in its segment, offering all-wheel-drive (AWD) capability paired with Pacifica's class-exclusive Stow-n-Go seating, and available Uconnect theater system integration. First time with Amazon Fire TV.
The first hybrid minivan, the Chrysler Pacifica Plug-in Hybrid delivers 82 miles per gallon equivalent (MPGe), 32 miles of electric-only range, and 520 miles of total range. The Pacifica Plug-in Hybrid can also use built-in regenerative braking technology to charge the battery when braking or stopping. Maximum regeneration mode allows even greater regenerative braking power to maximize efficiency and is notified with a cluster his message icon so the driver is aware of the increase in system regeneration. The Pacifica Plug-in Hybrid is part of the Stellantis der Forward 2030 strategic plan to lead the world's movement by delivering innovative, clean and safe products, as the brand moves into an all-new electric future. It continues to represent the evolution of the Chrysler portfolio. and affordable mobility solutions.
chrysler brand
Since its founding in 1925, the Chrysler brand has delighted customers with distinctive design, craftsmanship, and advanced innovation and technology. Continuing to build on its nearly 100-year tradition of creating unique products and technologies for mainstream customers, Chrysler will launch the brand's first battery electric vehicle in 2025 and expand its all-electric vehicle portfolio in 2028. Transformation to electrification to be released.
The Chrysler Pacifica continues Chrysler's reinvention of the minivan it created 40 years ago. The Chrysler Pacifica Plug-in Hybrid represents the brand's evolution in electrification and is the segment's first electric minivan, delivering 82 MPGe, 32 miles of all-electric range, and 520 miles of total range. Chrysler Pacifica offers the most standard safety features and state-of-the-art all-wheel drive system in its class, and since its launch as a minivan, has won more than 175 honors and industry awards in the past seven years. It is also an award-winning minivan.
Chrysler is part of the portfolio of brands offered by Stellantis, the world's leading automaker and mobility provider. For more information about Stellantis (NYSE: STLA), please visit www.stellantis.com.
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Source Stellantis
