TOWIE favorite Dani Imbert has signed her biggest deal ever after teaming up with the hair giant for a new collaboration.
The reality star, 24, has signed a life-changing six-figure deal with beauty retailer Pure Length Hair.
Dani, who joined ITVBe's hit show in 2021, said she was thrilled to be able to inspire young women to aim high.
Speaking exclusively to The Sun about the huge deal, Dani said: “Personally, I had no expectations. I was interested in the brand itself.
“The money aspect is a bonus and it’s a life-changing amount.
“When I agreed to work with this brand, I didn't know how much I would get paid, but I was genuinely interested in this brand because it was different from my hair extensions.
“I think anyone would be happy if they were paid this much for editing. I was very happy.”
From honeycomb, vanilla cookies, glazed toffee, jet black, Americano, and fudge brownies, fans will be spoiled for choice.
Dani is the face of a new wavy hair edit that comes in six different colors.
Dani's co-star Junaid Ahmed praised his co-stars for working hard off-camera to promote their unique and diverse products.
Junaid told Us, “Dani is getting a chance to change her life. She has worked hard and this is very diverse and very inspirational.”
Essex beauty Dani, who is known for her gorgeous curls, immediately revealed why she wanted to partner with the brand.
She said: “This is something I'm actually passionate about and it's a combination of both of our ideas.
“That's what means the most to me. It's not just straight hair, it's natural hair. Not every girl has straight hair.
“We have wavy hair in six colors, up to 24 inches in length, and can be made long or short. This is their first wavy hair style. , and that's why I'm excited to be a part of it.”
“It was really high quality hair. As soon as I showed them the sample, I knew I wanted to go for it and said this is just me.”
The stunning star recently filmed scenes in Bali with most of the cast before returning to Essex to reunite with her best friend Junaid.
Dani said of their close friendship: “I missed Junaid so much. He was like a comfort blanket to me and it was strange going to Bali and not having him…It was like losing my right arm. I felt like that,” he said.
“I’m really glad he’s back.”
Junaid said, “We are best friends, we talk every day, we see each other every day, that's our real life.
“It was hard to be away from her for two weeks. We went to regular shoots and saw each other every day.
“We're very lucky that we work together on the show, we do business together outside of the show, and we're best friends in real life.
“With the platform we have, we're very ambitious people who want to succeed. That's a side of us you don't see at Towie.”
“Me and Dani come from different backgrounds. We don't come from much, but we're very hungry for a different life.”
This comes after the Towie cast filmed an explosive device in the series finale.
But Dani hinted at a new cast feud after admitting that “being on TV has crossed some people's minds.”
The Essex beauty took to Instagram on Thursday night to share an update after the series finale.
Dani posted a photo of her looking glamorous in the back of a taxi and wrote, “Just got home from filming the finale and the series couldn't have ended at a better time.”
“Everyone is losing their minds.”
She then shared her daily memories and wrote, “What I thought today: It's hard to try to be a better person in a world full of annoying people.”
Dani then accused some of her co-stars of “acting weird” and ignoring the reality star's fame.
She added, “As I reflected on the day, I realized that being on TV was really on the minds of so many people.
“There was quite a bit of strange behavior today.
“I just keep laughing to myself on the long taxi ride home.”
This came after Dani hinted she was back together with ex-boyfriend Reece Boyce after they split last year.
