The latest industry blueprint from Info-Tech Research Group, a global research and advisory firm, provides marketers with a roadmap to successfully incorporate AI into their strategies. This research focuses on selecting high-value AI initiatives that organizations can implement immediately, helping marketers drive revenue, reduce costs, and improve operational efficiency. This new resource helps marketing professionals turn perceived challenges related to AI into great opportunities for business growth by providing clear guidance on how to navigate the complexities of AI .
Toronto, April 23, 2024 /PRNewswire/ – As AI continues to reshape the business landscape, marketers face many challenges and opportunities, from integrating the most impactful AI strategies to seamlessly aligning them with overarching business goals. . To provide marketers with the insights and tools to fully leverage AI, Info-Tech Research Group has published its latest blueprint. Utilization of AI. This research-backed blueprint guides marketers through the complexities of AI implementation, enabling innovation and driving sustained success in a highly competitive market.
Info-Tech Research Group's “Capitalizing on AI” blueprint explores the pivotal role of AI in powering marketing strategies in today's competitive marketplace. (CNW Group/Infotech Research Group)
“AI is fundamentally reshaping the roles of CMOs, sales leaders, and heads of customer success. In fact, that change is already starting to happen.” To tell terra higginsonMBA, Principal Research Director, Info-Tech Research Group. “With many organizations using AI in some form, failure to respond quickly to this major shift can lead to lost opportunities and revenue. Companies that continue to delay adoption will lose market share and revenue. may be lost.”
The company's research outlines some of the hurdles marketers can encounter when selecting and implementing AI initiatives, including gaps in technical expertise and resistance to AI technology. However, despite these challenges, the benefits of AI in streamlining marketing tasks are significant. Info-Tech's Blueprint advises marketing leaders to evaluate AI applications based on their potential value and the organization's readiness to deploy them. By prioritizing AI initiatives with the highest value and responsiveness, marketers can effectively deploy these technologies across marketing, sales, and customer success departments.
“Many marketing leaders don’t know where or how to implement AI solutions in their organizations.” Higginson explains. “Nonetheless, leaders need a way to understand which AI initiatives are most impactful and which they are most ready to implement. Early adoption of impactful technologies “Leaders should start choosing AI initiatives because doing so will give them a competitive advantage. Those who delay adoption will undoubtedly be left behind.”
Info-Tech suggests that the integration of AI into marketing is more than just a technological change. This represents a major evolution in the way marketers drive business growth. A newly released industry resource highlights how AI, an area traditionally viewed through the lens of IT, is now becoming a key driver of marketing success.
infotech's Utilization of AI Blueprint explores the pivotal role of AI in enhancing marketing strategies through three key areas:
- Increased revenue: With AI, organizations can increase revenue growth with never-before-seen marketing, sales, and customer success use cases.
- Cost reduction: This innovative technology delivers significant cost savings by reducing man-hours, speeding implementation, and increasing efficiency.
- Operational efficiency: Organizations can improve operational efficiency as well as reduce the tedious tasks experienced by marketers.
The insights found within the blueprint highlight the immense and tangible benefits of integrating AI into your marketing strategy. By taking a strategic approach, marketers can leverage AI to drive significant improvements in marketing efficiency and business outcomes. Info-Tech also outlines five strategies organizations should consider to leverage AI.
- AI Customer Experience Chatbot: Automation at scale with conversational and generative AI can improve contact center efficiency and reduce time to resolution.
- Revenue intelligence: AI uncovers hidden demand in net new accounts and provides lead and account intelligence, intent data, and predictive analytics to prioritize prospects who are actively seeking solutions.
- AI content creation and optimization: Technology helps in generating different content types, optimizing the website and identifying missing elements through search engine optimization techniques.
- Competitor intelligence: AI-powered software collects, analyzes, and interprets competitive data to provide insights into trends, behaviors, and strategic decisions.
- AI personalization and testing: Tailor your website content based on individual interests and preferences, run A/B tests to optimize user experience, and identify key messages for your target audience.
By adopting these innovative AI capabilities, marketers can confidently navigate the evolving landscape, drive business growth, and deliver superior customer experiences. As organizations strive to stay ahead in a rapidly changing marketplace, integrating AI into marketing strategies should be seen not just as an option, but as a strategic imperative for sustained success.
For exclusive and timely commentary from terra higginsonexperts in marketing strategy and technology such as AI, have access to complete information. Utilization of AI blueprint, Please contact us [email protected].
About Information Technology Research Group
Info-Tech Research Group is one of the world's leading research and advisory firms, serving more than 30,000 IT and HR professionals. The company produces unbiased, relevant research and provides advisory services to help leaders make strategic, timely, and informed decisions. For nearly 30 years, Info-Tech has worked closely with teams to provide them with everything they need, from practical tools to analyst guidance, delivering tangible results for their organizations. has been reliably provided.
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