Great British Bake Off legend Paul Hollywood has reportedly signed a six-figure deal to become the new celebrity face of Meerkat advertising Compare the Market.
Paul Hollywood has reportedly signed a six-figure deal to be the face of the iconic ad.
The Great British Bake Off judge is set to star in a new advert for comparison site Compare the Market, which is famous for featuring meerkats. It is thought the 58-year-old will play on his last name to promote 2-4-1 movie ticket deals for his customers.
He is the latest big name actor to appear in a Compare the Market ad, following legendary actors Nicole Kidman, Macaulay Culkin and Arnold Schwarzenegger. However, TV chefs rarely take part in advertising campaigns or allow their names to be used in promotions, so why Paul chose to do it remains a mystery.
The famous ad, which first hit TV screens in 2009, features the antics of Russian meerkat Alexander Orlov and his family and friends. Taking advantage of the similarities between the words meerkat and market, they are instantly recognizable, as is Orlov's catchphrase: “Simple.”
Fans will have to wait to see how Paul will appear in the new ad, but a TV source told The Sun: However, the meerkat ad was well received and he thought the use of the meerkat was interesting and clever. And Paul was made famous around the world by Bake Off, so he's an international star who deserves an international campaign. ”
In addition to his job on Compare the Market, which will earn him a few new pennies, Paul will return as a judge on the new series of The Great British Bake Off, which returns to Channel 4 this summer. . However, fans will have to wait for further details and the exact date of the rebroadcast.
Since airing in the UK in 2010, the Bake Off format has been sold in 20 countries around the world and is called The Great American Baking Show in the US. British fans may not know that Paul also appears as a judge on the American series. That made him a big star across the pond.
Celebrity chef Paul was recently awarded an MBE for his services to baking and broadcasting, and for saying he would like Princess Anne, daughter of the late Queen Elizabeth II, to appear on the celebrity version of the iconic show. After the ceremony, he said: “I've always liked the Princess Royal. I met her at Buckingham Palace a few years ago when the Duke of Edinburgh (at the time) wasn't feeling very well. We all worked together with members of the Royal Family. The Royal Family and I happened to be with Princess Anne, so it was great to see her again today. ”
He added, “She did say, “Baking is essential to all of us' DNA. We love the smells.'' And I said, “Definitely, I grew up with the smells.'' “I think she especially likes Chelsea buns.'' I promised.'' She gave me some and I put myself on the spot. When asked if the royal family were fans of the show, Hollywood confessed: “We were fully aware of that, yes.”
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