Furniture World News Desk April 18, 2024
With more than 90% of today's consumers starting to shop online, it's more important than ever for independent business owners to have a strong digital presence. But with new buzzwords and technologies emerging every month, navigating the digital landscape can feel difficult, especially for retailers who wear multiple roles within an organization. That's why Nationwide Marketing Group has developed a new simplified digital solution specifically for independent channels: NMG OneShop.
It was first introduced to NMG members at NMG's PrimeTime conference last month in Las Vegas.
OneShop combines the best features of NMG's two previous website development solutions
— Retailer Web Services and On-Time Sites — Create one streamlined, digitally powerful solution.
“Today, digital is the battleground for customer acquisition,” declares Aaron Bunschuh, Chief Digital Officer at NMG. “But it can be overwhelming. That's why we've made significant investments in this space to provide our members with best-in-class features and provide them with a robust digital experience, even if they aren't digital experts themselves. We have made it possible for you to benefit from our strategy.”
The new all-in-one platform offers five key capabilities: website solutions, marketing automation, digital advertising, reputation management, and sales enablement to deliver an easy and consistent shopping experience across multiple touchpoints. But despite its platform's advantages, NMG OneShop's most appealing feature is its ease of use.
“With NMG OneShop, all the heavy lifting is done for retailers,” said Jennifer Danko, NMG Chief Technology Officer. “Our dedicated digital experts handle every aspect of your digital journey, from website design and management to running localized Google Ads campaigns.
And so on, allowing members to take this important part of customer acquisition off their plate. Simply put, NMG OneShop is literally a one-stop digital shop. ”
And early results from the platform's pilot site provide evidence of its performance. Since its launch last year, NMG members trialling the new NMG OneShop model have seen a 21% year-over-year increase in organic traffic, a 29% year-over-year increase in engagement sessions, and an 18% year-over-year increase in engagement sessions. In website page views. Additionally, on these sites, he generated over 1,200 online orders and over $1.3 million in e-commerce sales for early adopters.
Nationwide members and potential members interested in learning more about the benefits of OneShop should visit www.nationwidegroup.org/oneshop to learn more.
About the National Marketing Group
Nationwide Marketing Group represents thousands of independent appliance, furniture, bedding, electronics, specialty appliance, custom installation, and rental dealers and helps them grow their businesses and thrive on their own terms. I am. With more than 5,000 members operating approximately 14,000 stores, Nationwide Marketing Group is the largest purchasing, marketing, and business support organization of its kind, with annual member sales in the billions of dollars. reach. For more than 50 years, the organization has remained focused on independent channels, providing members with the scale, sophistication and efficiency they need to compete, while providing the unparalleled support they need to win in an ever-changing business environment. We have provided business intelligence, tools and resources. For more information, visit nationalgroup.org.
