Attentive, an AI marketing platform for leading brands, achieved 128% revenue growth in the UK last year and doubled the size of its UK team. The company's momentum supports the market's continued demand for personalized SMS marketing solutions and AI innovations as brands look to improve customer retention and reach new audiences.
The UK is a market with many innovative brands striving to meet shoppers' demands for customized experiences. Our rapid growth in the region is proof that shoppers and brands are experiencing great value with personalized SMS. As businesses seek to improve their competitive advantage, we are committed to delivering innovations centered on AI that shape the future of marketing and create meaningful interactions between brands and customers.
– Amit Jhawar, CEO, Attentive
customer growth
Attentive currently works with a wide range of established and innovative brands, including fashion, beauty, home, food and beverage. By working with Attentive's customer strategy team, companies such as The INKEY List, Victoria Beckham, ELEMIS, Warrior Supplements, The Range, and Charles Tyrwhitt have realized significant business improvements through the Attentive platform.
For example, UK-based skincare brand The INKEY List achieved a 26x ROI from its UK SMS program, exceeding expectations. Targeting a mobile-first audience, the brand worked with Attentive to create a strategy focused on personalized and targeted messages delivered directly to customers' phones, wherever they are. The company was able to send out its first campaign within two weeks of its launch, resulting in an immediate positive impact on revenue.
AI innovation
Last month, Attentive launched Attentive AI with two premium AI solutions, AI Journeys and AI Pro, to help brands create top-performing messages. Customized for marketers, these solutions are reimagining the future of SMS and email with hyper-personalized interactions for consumers, driving 115% more revenue and 117% more purchases. Masu.
80% of brands on the Attentive platform send AI-influenced text to their subscribers.
I believe that AI will be the foundation of future decision-making, enabling scalability and data-driven decision-making. We're excited to test Attentive AI to help give our customers the best possible experience, including personalization, campaign planning, and segmentation.
– Adam Aubrey, Head of E-Commerce, Warrior Supplements
Industry recognition
Since launching in the UK in 2022, its first outside the US, Attentive currently employs 48 team members and continues to hire for additional roles. The company has been recognized as G2's 2024 European Leader in SMS Marketing and Campaign's UK Best Places to Work.
On June 11th, Attentive will hold its annual customer conference 'Thread' in London. The conference brings together some of the UK's most innovative brands to discuss the latest in SMS marketing, AI innovation and how to drive revenue and shopper loyalty. Check out highlights from past thread stops.
