Sidney Sweeney is very smart: Glen Powell talks about how he made the Anyone But You marketing campaign a success.Hollywood

Sidney Sweeney was a marketing genius, according to Glen Powell, who praised the box office success of the romantic comedy “Anyone But You.” In a recent interview with The New York Times, the actor praised the Euphoria star for her role in her film's marketing strategy. Sidney also served as an executive producer on the project through his Fifty Fifty Films banner. Also read: Sydney Sweeney reveals she recently paid off her mother's mortgage

“Sydney and I have great chemistry.”

Glenn said, “The two things you need to sell a romantic comedy are fun and chemistry. Sydney and I have a lot of fun together and a lot of effortless chemistry…It's a great way for people to see what's on screen.'' It's something you want to take off the screen, and sometimes all you have to do is lean into it a little bit — and it worked wonderfully.''

Sidney Sweeney says she was 'answering every call'

Sydney was directly behind Anyone But You's marketing tactics, from mushy photos of her and Glen off the red carpet to photos of the two of them flirting in interviews. And the rumors heated up even more when Glenn and his longtime girlfriend broke up. The New York Times article said, “The speculation played out exactly as they intended.”

Sidney said in the same interview: I was in a text group chat. The idea never stopped and I think it probably kept everyone in Sony's marketing and distribution department up at night… While we were promoting this movie, we made sure that we were actively talking to the audience. I wanted to. After all, they are the ones who created the entire story. ”

Learn more about the movie

Will Gluck's Anybody But You became the highest-grossing romantic comedy in years, earning more than $200 million worldwide, according to a recent report from Variety. The film also contributed to the resurgence of romantic comedies.

The official synopsis for Anybody But You reads: After a wonderful first date, Bea and Ben's fiery attraction turns ice cold – until they unexpectedly reunite at an Australian wedding. So they do what two mature adults would do. In other words, they pretend to be a couple.