This new campaign not only celebrates Zales' 100th anniversary, but also looks forward to the brand's future in the years to come, showcasing newly revitalized, on-trend design pieces with styles that make every day a little more exciting. Introducing the alignment. The campaign features over 100 new diamond and gold designs created with style-conscious shoppers in mind. Our assortment includes a variety of styles to make a statement. Our affordable designs include gold and diamond chains for stacking, hoops and studs for earrings, and rings and bracelets for stacking. $1,000.
In honor of the brand's history and its past 100 years as “The Diamond Store,” Zales designed a necklace made with over 100 carats of lab-grown diamonds. Featuring 10 Riviera Lab Create diamonds cascading down the back of the necklace, each representing one of the brand's past 100 years, approximately 24 carats of pear-shaped Lab Create diamonds sit front and center. I am. . Showcasing Zales' craftsmanship and the potential of his custom designs, the necklace debuted at this year's Oscars, setting the stage for a year of celebratory events and benefits.
“As Zales celebrates its 100th anniversary, it is a meaningful moment to reflect on a century of connecting and inspiring style while also looking to the future,” he said. Keshia Cuffy, President of Zales Corporation. “Our customers appreciate choice and for the next 100 years, we are dedicated to delivering fresh and exciting designs. “Whether it's a thoughtful gift or a milestone occasion that asks the question,” Zales continues, “we want to be a place where our customers feel confident to express surprise in every moment. ”
2024 will be a year of innovation for the brand through new and exciting product collections, including additions to Zales' Designer Edit, brand partnerships and activations. It will also offer a more hands-on experience for customers, along with a revamped in-store experience in select locations. Work with and style your products in a relaxed environment.
These efforts are part of Zales' marketing strategy to re-establish itself as a fashion destination through authentic messaging and high-quality, on-trend products. With a focus on growing its audience and reaching younger customers, the brand is focusing on messaging, content, and We are refining our product lineup.
Release year Wichita Falls, Texas in March 1924, Zales began as a family business built on honesty, trust, and everyday people. Now, Zales continues to build on these values while he evolves into one of the world's largest luxury jewelry stores. North America.
Campaign video:
English: https://www.youtube.com/watch?v=m3a-uFEdClQ
Spanish: https://www.youtube.com/watch?v=ML0eblu-DBY
About Zales
Zales The Diamond Store® is a leading brand name in the fine jewelry retail industry. Zales is operated by Signet Jewelers Limited, the world's largest diamond jewelery retailer. Signet Jewelers operates approximately 2,700 stores. For more information about Zales, visit www.Zales.com or follow @ZalesJewelers on X, Pinterest and Instagram, and @Zales on Facebook and YouTube.
press contact
xeno group
Fatima Sal
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Zales
montana wilkie
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Source: Zales
