3. Sometimes there are too many offers.
Key statistics: According to Optimove's January 2024 study, 81% of U.S. consumers unsubscribe from brands that send them too many messages.
Its meaning: Brands can't bombard consumers with messages through direct channels like email or SMS, especially if consumers believe they can see the same offer elsewhere on the web.
- Adding an element of urgency can reduce fatigue by showing consumers that there is a reason the message is appearing at a certain time. Consider offering email-only sales or sales that only run for a limited time.
4. Email is the most annoying marketing channel
Key statistics: 35% of US adults think Email According to Optimove, it's the most frustrating marketing channel when brands bombard consumers with offers.
Its meaning: Marketers don't need to pump the brakes on email marketing, but they should think carefully about their approach.
5. Keep your marketing emails relevant
Key statistics: According to Optimove, relevance is the main reason U.S. adults open marketing emails, with 54% of consumers citing it as a key influence.
Its meaning: Personalized deals that can't be found anywhere else will encourage consumers to open your marketing emails.
- Additionally, 19% say personalization influences them to open an email, and 54% believe personalization is important in messages from marketers.
- AI helps with personalization in both email and mail Email We empower your marketing by helping you match shoppers with the right products and the right message to reduce marketing fatigue and increase conversions.
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