This renewal builds on the relationship that UFC and Morgan & Morgan first formed in 2022, when Morgan & Morgan became the first legal industry partner in UFC history and its inaugural partner. Official law firm partner of UFC. Morgan & Morgan is also a corporate supporter of WWE, a recognized global leader in sports entertainment. WWE, like the UFC, is part of TKO Group Holdings.
“We are excited to have Morgan & Morgan continue as an official UFC partner and deepen our commitment to the brand's TKO portfolio,” he said. Grant Norris-Jones, Executive Vice President and Head of Global Partnerships, UFC & WWE. “This is our second consecutive contract renewal with Morgan & Morgan and is a strong sign that they continue to see value in partnering with UFC and TKO Properties. We have a reputation for fighting for the best, and that's a message that resonates with our fans.”
“Morgan & Morgan is excited and honored to renew our partnership with the UFC. As America's largest personal injury law firm, we understand what it's like to fight against those in power on behalf of our clients. We look forward to continuing to engage with UFC fighters and their passionate fan base for many years to come.” Dan Morgan, Managing Partner of Morgan & Morgan.
Brand integration and rights
As an official UFC partner, the Morgan & Morgan brand will be featured at some of the UFC's biggest events and highlighted by a prominent location inside the world-famous Octagon on select fight nights in the United States.
Beyond the Octagon, UFC and Morgan & Morgan will collaborate on original content designed to promote upcoming live events and build on UFC's popular digital and Distributed through social channels.
Most notably, the UFC will create a new custom social post series titled: “Size matters” It organically integrates the Morgan & Morgan brand into content that highlights the biggest moments in the UFC from the past 30 years. The series will be featured across UFC's main page channels. Facebook, Instagramand X.
Additionally, the relaunch provides an annual Brand Ambassador Fund that enables partnerships through appearances, content and creative campaigns with UFC athletes.
Other creative integrations will focus on leveraging fan engagement and increasing Morgan & Morgan brand awareness, including viewer sweepstakes and a significant on-site presence at select UFC fan experiences, including the biggest events of the year guess. UFC X in Las Vegas during International Fight Week.
