Four outstanding University of Central Missouri students have won second place in the prestigious 2024 National Digital Marketing Competition.
The team consists of Carter Burnside, Hale. Delaney Mallory, Braemar. Emma Rueter, Kansas City; Piper Stevens (Lone Jack) outscored hundreds of other college teams to reach the finals in a grueling competition for the best in digital marketing.
The students competed as part of marketing professor Scott Smith's consumer behavior course in the Harmon College of Business and Professional Studies. The UCM team developed the digital marketing strategy and plan for LuvSeats®, a national entertainment ticketing company. LuvSeats® facilitates transactions between fans looking to buy and sell tickets to sporting events, concerts and shows at venues across the country. In the finals, the UCM team went head-to-head against strong teams from the University of Oklahoma, University of Pittsburgh, and University of Hawaii.
The National Digital Marketing Competition provides a platform for students to apply their theoretical knowledge to real-world scenarios, challenging them to devise and implement effective digital marketing campaigns. The UCM team's approach was a clever combination of analytical acumen and creative digital marketing strategy.
After registering for the event, student teams were required to create a digital marketing strategy for a client and create a short overview video of the campaign that would be evaluated by industry experts. The competition was sponsored by Purdue University's Northwest School of Business.
For more information about the University of Central Missouri's participation in the National Digital Marketing Competition, please contact the Marketing, Public Relations, and Athletic Administration Department.
About the University of Central Missouri:
The University of Central Missouri is committed to fostering a learning environment that fosters academic excellence, professional preparation, and personal growth. Located in Warrensburg, Missouri, UCM takes pride in providing comprehensive programs and providing students with the tools they need to succeed in a rapidly changing world.
In the photo: The University of Central Missouri's Harmon College of Business and Professional Studies team, from left, Emma Rueter of Kansas City; Carter Burnside, Hale. Piper Stevens, Lone Jack. Braemar's Delaney Mallory took his second place in the national digital marketing competition.
