London, UK –News Direct– Electric Guitar PLC
Electric Guitar PLC (LSE:ELEG) CEO John Regan joins Proactive's Stephen Gunnion to discuss details of the pending quote for AIM in London via reverse takeover (RTO) of 3radical Limited.
Regan talked about how the company aims to take advantage of the structural disruption in the marketing industry caused by privacy laws, AI, and consumer expectations for personalization.
He detailed 3radical's RTO and how it aligns with Electric Guitar's vision of leveraging first-party data for more effective marketing.
3radical has created and proven its Software as a Service platform, 3radical Voco. This enables organizations to use progressive, interactive digital experiences at scale to engage with individuals and request data directly. This data can be critical to marketing, delivering engaging customer experiences, optimizing communications, designing products and services, and ultimately driving revenue.
Regan said the company's strategy continues to be to take advantage of structural disruptions in the marketing industry through follow-on acquisitions.
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View source version on newsdirect.com: https://newsdirect.com/news/electric-guitar-prepares-to-disrupt-digital-marketing-sector-through-rto-of-3radical-and-aim-listing-988193786