CXO today In an exclusive interview with Gautam Rajesh Sherry, CEO and Founder of AiSensy
- We outline AiSensy's journey in the WhatsApp marketing space, highlighting the challenges it faced upon entry and how the company's vision continues with significant milestones such as processing over 1 billion messages and being recognized as an “Emerging WhatsApp Partner of 2023.” Could you please explain in detail how it evolved?
We have been in the WhatsApp marketing space for nearly three and a half years. We pivoted to WhatsApp from chatbot startup Triny and built our WhatsApp engagement platform to help businesses with their WhatsApp marketing and engagement. Initially, we called ourselves His WhatsApp Chatbot, Marketing and Engagement Platform. A breakthrough moment for us came when we saw companies generating significant revenue using AiSensy. It was very moving for us. We have evolved our vision to not only connect customers and businesses, but also to help businesses drive revenue with AiSensy. That has been our vision ever since. We have made a lot of progress with these notes. We've built many of our features around the same philosophy: anything that brings you more revenue is a goal to achieve. As a result, our company was able to reach his 1 billion message mark and received the award of Meta's “Emerging Partner of the Year 2023”. It all starts with supporting your customers well, understanding their needs, and understanding what will help them succeed. Companies that work with us can proudly say they earn 25-80% of their revenue using AiSensy. This usually means that every time a company starts using his AiSensy, their revenue doubles or triples, and even their revenue increases five times after using AiSensy. That's what we're proud of as a team and what we aim to continue to strive for.
Our biggest milestones are:
- Awarded 2023 Emerging WhatsApp Partner of the Year by Meta
- Over 1 billion messages completed to date
- Native Click to WhatsApp Ads dashboard launched in collaboration with Meta. We have introduced native Click to WhatsApp ads, click tracking (the ability to track clicks on link buttons sent in messages), and advanced isolation (separation based on tags, attributes and other filters) within the platform. It's the first platform to do so.
- 25,000+ happy customers and 1,500+ partners including Vivo, Skullcandy, Cosco, Upgrad, PhysicsWallah and more
- Over 300 features released
- Generate 1,000 Cr+ revenue for your brand
- Over 2500 partners work with us
- What makes AiSensy different from its competitors in the crowded WhatsApp marketing market?
We innovate in many areas to differentiate ourselves from our competitors. The first is a product built to be user-friendly, adding depth to our product range and using AI to help our clients increase revenue. We call ourselves the “smartest WhatsApp engagement platform,” which essentially means that the platform is smart enough to tell businesses what to do next to drive revenue. It means something.
Next is innovation in customer support. We are a brand built on the love of our customers, and that has been our top priority from day one. We are committed to using Zoom, phone, chat, and WhatsApp to ensure that all of our customers can reach us through multiple channels. This helps customers resolve their queries faster and use the platform effectively. We plan to come up with more industry-specific trainings that will help our customers gain better insight on how to better utilize his WhatsApp.
- Can you tell us more about how AiSensy addresses the evolving needs of modern businesses beyond mass messaging with WhatsApp functionality?
Businesses today want to communicate with their clients in meaningful ways, rather than just sending junk emails. WhatsApp helps organizations create an engagement model as it is a two-way communication channel with almost 10 times higher open and click-through rates as opposed to email or SMS.
Businesses today use WhatsApp to drive KYC verification, offer products through catalogs, create engaging chatbots, qualify clients using WhatsApp forms, and even make payments within WhatsApp. We are collecting it. These customer engagement efforts help companies build strong brand equity and a deeper level of consumer trust. It is the driving force behind modern business.
In this way, we meet the evolving needs of businesses by providing end-to-end WhatsApp engagement and marketing solutions.
- How does AiSensy prioritize and use customer feedback to drive product development and improvement?
We regularly review customer feedback and strive to understand what our customers are saying and what they want.
What the customer says and what the customer wants are often different. It's our effort to figure out what they actually want and build on that.
We try to find out what they really want and develop based on that.
We consider many questions from our sales and support teams, meet with them directly to learn more about the solutions they need, and continue to improve and ship our products.
- Could you highlight some of the past successful innovations by AiSensy that will shape AiSensy's future strategy?
Last year, we launched Native Ads Manager, which helps businesses seamlessly run Click to WhatsApp ads on Facebook and Instagram. Our Ads Manager product is used by over 3,500 businesses to generate leads at 1/5th the cost. The second is how to build a campaign management engine. Customers who migrated from other known platforms saw their conversion rates jump three times as much because of the way his manager designed the campaign. As I mentioned earlier, this platform is intuitive and smart enough to take the next best step. If you play around with it a bit, you'll see that a conversion is happening.
- How does AiSensy measure success beyond traditional metrics, and what other metrics does the company consider important?
With each large-scale campaign, we ensure customer feedback on how revenue is growing, how satisfied customers are, and how much they trust AiSensy. Measure.
The second is how quickly we embrace recently introduced features. We have seen over 500 businesses start using and operating WhatsApp Payments within 3 days of its launch. This gives us a lot of direction.
- Looking ahead, how will AiSensy integrate cutting-edge technologies such as AI with customer feedback to shape future innovations and products?
Today, as ChatGPT dominates our lives, we are inventing multiple innovations in AI. First, through AI, we help businesses generate WhatsApp template messages that can be optimized to increase click rates, open rates, and response rates. Through your business's previous campaign data, you can further highlight the right customer cohort to target and help increase ROI. We believe that AI will play a key role in helping companies grow their revenue by 1.5-2x, and that is our goal.
Next, we focus on building a strong product to help companies drive acquisitions into growth and further monetization. In a sense, you can create and run Click to WhatsApp ads from the acquisition platform, further build chatbots and native forms, retarget customers and collect payments all in his one platform .
