BCI Media, a regional digital advertising agency, is hiring a Senior Digital Marketing Specialist for our central northwest Ohio location. Based out of our Lima, Ohio office, this hybrid position will oversee local clients' digital revenue efforts by strategizing, presenting, and overseeing processes related to digital recommendations and campaigns. This position is hybrid, with some workdays working remotely and other workdays requiring in-person meetings, such as client meetings.
This position will work closely with our corporate headquarters based in Louisville, Kentucky, and coordinate with our Louisville team to train and educate local account executives and other key stakeholders on various digital capabilities and products. Also responsible for leading.
Compensation for this position will be base salary plus incentives.
Job responsibilities for this position include, but are not limited to:
· Work with local account executives to conduct appropriate digital CNAs with clients to identify digital marketing needs.
· Work with digital campaign specialists and/or other third parties to prepare digital solutions for local businesses.
· Manage the onboarding process with advertiser account executives and collaborate with advertising operations to ensure campaigns launch on time.
· Regularly review client campaigns using Ad Ops to ensure campaigns are optimized towards declared KPIs.
· Review campaign analysis regularly with Digital Campaign Specialists, Account Executives, and clients.
· Work with Account Executives to retain local digital customers and grow digital revenue annually.
· Ensure support staff maintains proper knowledge of all platform interfaces to support all digital sales activities.
Position Qualifications:
· 3+ years of digital campaign planning and/or management experience.
· 2+ years of experience in display, SEM/PPC, social advertising and management.
· 2+ years of experience with various website analytics (e.g. Google Analytics, Comscore, etc.)
・Preference given to those with supervisory/management experience
・Experience in creating strategic digital marketing plans
· Ability to edit digital ads and websites
· Knowledge of Google Ad Manager
· Must have well-developed presentation skills and be able to convey digital concepts in a variety of settings.
Regardless of your experience, training will be provided to ensure the agency's strategies, processes and expectations are maintained.
Why BCI Media is great to work with:
· Low-cost health benefits for your family, including health, dental, and vision.
· Company-paid health savings account
· Fully paid life insurance, short-term and long-term disability insurance
· Incredible 6% Employer 401K Match
· Competitive paid time off
・Learning and growth opportunities
· Collaborative team with a strong values-based culture
· Learn from industry leaders
To apply for this position, please visit https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=30465&company=cablesystem
Your Hometown Station is an equal opportunity employer.
Your Hometown Stations is a FOX/NBC/ABC/CBS television station located at 1424 Rice Avenue in Lima, Ohio. Your Hometown Stations is owned by Block Communications, located at 405 Madison Avenue in Toledo, Ohio.
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