Artificial intelligence is a hot topic everywhere right now. AI has suddenly entered our daily lives, fundamentally changing the way things are done in both general and professional fields. Many industries have started using AI to some degree in their workflows, and email marketing is not far from this trend.
In this article, we'll discuss how generative artificial intelligence can help email marketers write copy, and some tips for using generative artificial intelligence more efficiently. Please note that everything discussed in this article is related to the functionality of ChatGPT AI.
(Source: ChatGPT)
How can you use generated AI for copy writing in email marketing?
Any email marketer will tell you that creating an email campaign requires a lot of work. However, one of the main ones is creating the text content of the email. This process requires marketers to get creative. The more text you need to create, the harder this task becomes. This is where AI comes into play. It's time to consider how artificial intelligence can help process email text.
write a sentence
The first and most important thing that AI can help email marketers with is text generation for email newsletters. Sometimes it can be difficult to come up with a catchy subject line or an impactful call to action, so AI can help with this process. The generated text can be used as a basis for inspiration or ready to email after pre-proofreading.
Proofreading
Artificial intelligence quickly proofreads your text, identifying typos, grammar and punctuation mistakes, and more. This type of AI tool has long served as the backbone of many text proofing services such as Grammarly, LanguageTool, and others.
Shorten or enlarge text
ChatGPT can also be helpful if you need to enlarge text or shrink very voluminous text. This is often necessary during the design stage when you need to fit text to a certain block size while still maintaining the meaning of your message.
localization
Multilingual email campaigns are frequently used as a tool for brand promotion, and quick translation and adaptation to local market characteristics, culture, or language are key. If you want to reach foreign markets with email but don't have the funds to hire a professional translator, AI can cover marketers' basic needs in text localization. However, please note that the translations are not 100% accurate and may require additional proofreading.
change the tone of voice
Maintaining your tone of voice is an important part of your email campaign because it affects how your email is perceived by your recipients. AI can quickly change the tone from informal to formal and vice versa while preserving the meaning of the text and its information.
In addition to that, AI can modify text using common frameworks such as AIDA (Attention, Interest, Desire, or Action) and BAB (Before, After, Breach).
explain things in simple words
AI helps generate text that explains various terms and processes using simple language that recipients can understand.
Prompts — Fundamentals of Generative AI in Email Marketing
The possibilities for creating and manipulating text with artificial intelligence are very wide-ranging, but without prompts none of this would be possible. It's time to talk about them.
There are two types of prompts that I've seen myself.
- A simple prompt.
- A power prompt will appear.
simple prompt
This is the most common type of prompt and the first that comes to mind when setting up a task for ChatGPT. The key is to simply explain what you want to get out of the AI. for example:
- Please explain this term in simple words.
- Translate the text into French.
- Please shorten this text without losing meaning.
Such prompts help you quickly generate the information you need. However, you will likely need to provide more details in the prompts to further review or regenerate the information. So pay attention to what AI gives you.
power prompt
Prompts like this are the ultimate way to solve one specific problem with the help of AI and are great in conjunction with ChatGPT 4. Thanks to the many parameters and conditions within the prompt, you can set up and define a clear framework for your AI.
for example:
- imagine you are _____
- There is a need ___
- your goal is __
- Target audience:
- Tone of voice:
- Requirements that must be followed:
- Best practices you can use:
- Please answer using the following table.
- Example output:
- temperature:
- Top_p:
As you can see, these parameters allow you to significantly narrow down the scope of the AI's work and improve the quality of the text produced. Use this for your specific task to get the best and most accurate answer.
Tips for creating prompts
At first glance, creating prompts is a very simple task, but here are some tips that are essential to help you create prompts that will make the AI produce what you want.
- Understand the subject matter. It is essential to have a deep understanding of the problem you are trying to solve or the process you are trying to optimize. It involves gathering information about a topic, studying the problem from different angles, analyzing it, and comparing it. Without this knowledge, it is difficult to create reliable prompts or accurately assess results.
- Know your goals. You need to know what to expect, whether it's an interesting intro to your sales message, a catchy opening to your sales email, or educational content.
- Take control of your AI creativity. You can control the level of creativity in ChatGPT by setting the temperature and top_p parameters. Temperature and top_p vary from 0.2 to 0.7 and from 0.1 to 0.8, respectively. 0.2 and 0.1 give more targeted results, while 0.7 and 0.8 give more diverse results.
- Test the prompt. Test your prompts and adjust accordingly. ChatGPT may ignore only the canvas or specific elements you specify to follow, so you may need to rephrase your prompt to be more clear.
General recommendations for using ChatGPT for email marketing
Finally, I would like to share some tips to help you enter the world of AI quickly and without any problems.
Use the fourth version of ChatGPT
To get the highest quality text from AI, you should use the latest version. Currently this is ChatGPT 4. With each new version, developers improve the algorithms for finding information and generating answers and text, allowing users to answer prompts more accurately and quickly.
Use plugins
Using plugins with ChatGPT is very important. The basic version of this AI cannot access external links or search for information on Google. With the help of plugins, you will be able to extend the capabilities of your AI and receive more verified information through your queries. The developer's official website lists the most popular plugins for AI and installation instructions.
(Source: OpenAI)
Limit the number of links per prompt
An important nuance when using ChatGPT is the number of links available in the prompt. ChatGPT still has issues with handling large numbers of links at the same time, so we recommend using no more than three links at a time in a prompt.
Do not send confidential information
Never use sensitive information, passwords, or other sensitive data in prompts used for AI. ChatGPT and similar large-scale language models learn from the data they input. Therefore, sharing sensitive business information with AI chatbots comes with significant risks. Even with Open AI's changes to privacy and chat policies, there is still no 100% guarantee that the data you enter into a chat is safe.
make instructions clear
If you are not satisfied with the generated results, or if ChatGPT deviates from the specified topic or direction, you should review the prompt, make it more clear, and try generating the text again.
Stay tuned for updates
ChatGPT improves with each new update, so we recommend that you follow the updates and apply them to your workflows in a timely manner. For example, ChatGPT update number 5 is expected to provide personalized responses, improve the AI's understanding of different contexts and language features, and expand its knowledge base.
Thoughts on AI and its future
Although the current level of AI seems high enough, this did not happen overnight. It is the result of decades of research since the widespread adoption of computer programming, and today it is growing rapidly. Yes, artificial intelligence currently has its limits and is far from full-fledged artificial intelligence. And when that day comes, it will be a great revolution for all of us.
For now, we need some helpers to keep up with the growing amount of information around us, and AI is one of them. I think over the next 10 years, thousands of new tools based on today's AI will emerge in almost every niche, creating new niches to maintain this level.
With AI, many niche areas change, improve, and evolve very quickly. Every month something changes and something new comes out. Today is the perfect time to start thinking about how AI can help you.
When true AGI (artificial general intelligence) emerges, there are basically several options.
- Welcome the new technological revolution and help humanity solve historic problems like corruption and piloting spaceships into deep space.
- The human brain is fused with this technology to enable the ability to multitask and access all the world's information instantly.
- We deny this and prohibit the creation, use, or improvement of this technology.
We must already be ready to make this decision ourselves, because we do not know when it will appear.
summary
While writing this article, I wanted to show that AI is not a job killer, but a new helper. We can leverage the use of AI to accomplish more by making our jobs better, faster, and more convenient, and becoming more efficient workers.
This is a tool that has already influenced the market and aims to improve your workflow, optimize some routines and save time. The way we work will definitely change in the coming decade, so we need to embrace it and use it on a daily basis.
But to get the best results from it, you need to understand how it works and try different methods to cope with the task. These things are key. Creating more complex requests and canvases is like a combination of storytelling, programming, and management, but still based on our vision of how it should be done. There is a whole field for experimentation.
AI can help overcome some obstacles and limitations, but keep in mind that it is just a tool, not true AGI itself, and cannot yet “think, consider, and understand.” please. Unleash your imagination and learn how to make the most of this new tool for your email marketing campaigns.
Featured image credit: Photo by Andrew Neel. Pexel; Thank you!
