Nottingham-based Eight Days a Week Print Solutions (EDWPS), currently in the midst of its transformation into Eight Group, has teamed up with Crawford Technology Consulting (CTC) to invest in London-based digital marketing agency Marketlayer. Acquired privately. .
The transaction, which closed on Friday (April 26), will see Eight Group acquire majority and controlling interest, with CTC acquiring the remainder.
Market Layer was founded in 2008 by current Managing Director Gabe Cooney. The company provides digital communications across a variety of sectors. Mr. Cooney will continue in his role and continue to oversee day-to-day business operations.
Lance Hill, Eight Group Managing Director, said: “This was an exciting opportunity to expand our strategic and digital communications offering that appeals to our existing customer base, as well as our ongoing pipeline of new developments.” We have a customer base and provide excellent customer-driven service. ”
CTC Director Darren Crawford, who most recently served as Chief Technology Officer of Go Inspire Group, said:
“Marketlayer has a top-notch development team and we believe we can build on Marketlayer's unique and innovative technology to the benefit of Marketlayer and EDWPS customers. We are especially pleased to be working with Lance again.” .”
Cooney added: “Following his 16 years at Data Direct, which was started by Robin Welch in 1992 to provide personalized printing powered by database intelligence, Marketlayer is my next chapter, and I am excited to be able to connect new and existing clients by email. It was intended to introduce you to the digital world of broadcasting.
“Myself and my team are extremely excited to be entering this exhilarating and sensational next chapter in our digital marketing journey. It allows all parties to leverage a combination of skill sets that may not otherwise exist.”
Hill and Crawford have a history of collaboration, having worked together for 10 years at 4DM. They have served on various industry boards and helped shape the landscape of direct mail and digital integration.
Mr. Hill values Mr. Crawford's expertise in technology-driven solutions and commerciality.
Mr. Hill and Mr. Cooney have a long-standing professional relationship dating back to their days at Graphic Inline and Data Direct in the 1990s.
Robin Welch, former CEO of GI Solutions Group, said: I have worked on all principles at different times and believe that both businesses can greatly complement each other by integrating the online and offline worlds for their clients. Masu. ”
The transaction did not require any external funding and consisted of an upfront payment and a postpayment consideration.
