If you search for e-commerce books on Amazon, you'll find a jumble of get-rich-quick titles, such as “Making Money Online Has Never Been So Easy.” A book for beginners, such as indie authors who don't have much business or marketing know-how. There are also books written by consultants who are trying to promote their businesses.
Additionally, there is no single authority because e-commerce covers such a wide range of strategies and disciplines, including startups, usability, and AI. It takes time to skim through reviews. To make your search easier, here is a list of his 10 veteran authors on e-commerce success.
Jonah Berger
contagious
Berger, a professor at the Wharton School, writes about the science of influence, persuasion, and word-of-mouth marketing. His best-selling books include Contagious: Why Things Catch On, The Catalyst: How to ChangeEveryone's Mind, and Invisible Influence: The Hidden Forces That Shape Behavior. These titles are available in multiple formats and languages, including Spanish, French, Italian, and Chinese, demonstrating the global appeal of his ideas.
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robert cialdini
influence
Cialdini has dedicated his entire career to the rigorous study of what makes people say “yes” to requests, and is a renowned expert on the science of persuasion and how to apply it ethically in business. It's home. His New and Expanded Influence: The Psychology of Persuasion is a New York Times bestseller. He has written and lectured extensively on influence and persuasion.
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Seth Godin
become the key
Mr. Godin sold Yoyodyne, the Internet startup he founded in the 1990s, to Yahoo and served as vice president of direct marketing for the platform. A popular and prolific speaker and author on modern marketing, he is the author of “Purple Cow New Edition: Transform Your Business by Being Notable'' and “Permission Marketing: Turning Strangers into Friends and Friends into Customers.'' He has published over 20 books, including: “Kaname: Are you essential?”
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Anne Handley
everyone is writing
A digital marketing pioneer, Hundley is the author of the best-selling content marketing book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Your Customers and Boost Your Business . Translated into 9 languages. Her second book is Everyone Writes: Your Go-To Guide to Creating Ridingulously Good Content.
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steve krug
don't make me think
Krug's first book, Don't Make Me Think, is a classic and widely cited guide to web usability, and his work with companies such as Apple, Netscape, AOL, and Lexus has made him a popular I became a speaker and consultant. Don't Make Me Think, Revisited: A Common Sense Approach to Web (and Mobile) Usability was published in 2013 and is still tagged as a bestseller on Amazon, even though it is currently in its second edition. It has been.
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charlene lee
open leadership
Lee is a popular commentator and keynote speaker, focusing on the impact of emerging social technologies. She is the author of Open Leadership: How Social Technology Can Transform How You Lead, The Disruption Mindset: Why Some Organizations Transform While Others Fail and the critically acclaimed bestseller Groundswell: Winning in a World Transformed by He is also the co-author of “Social Technologies''. ' has been revised and updated.
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donald miller
Building a story brand
Miller's latest book, Building a Story Brand 2.0: How to Clear Your Message So Customers Will Listen, will be published later this year. His other bestsellers include Marketing Made Simple and How to Grow Your Small Business. He has also written books on coaching and spirituality.
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jacob nielsen
usability engineering
Nielsen has been writing since 1995 and is considered the world's leading expert on web usability. His ten books, which he has written or co-authored, cover all aspects of usability, including mobile, multimedia, and hypertext, as well as usability design and coordination. “Usability Engineering” is his most popular.
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david meerman scott
news jacking
Scott's classic, The New Rules of Marketing and PR, now in its eighth edition, makes Scott an authority in the field. Various editions have been translated into multiple languages. His other books include Newsjacking: How to Inject Ideas into Breaking News and Generate Massive Media Coverage and Marketing Lessons from the Grateful Dead: Everything from the Most Iconic Band in History Things you can learn from business.''
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Gary Vaynerchuk
Points to note when day trading
Vaynerchuk, known to his many fans as “GaryVee,” transformed his family's $3 million-a-year brick-and-mortar liquor business into a $60 million online wine retailer in the early 2000s. He is also the co-founder of restaurant reservation platform Resy and three digital media companies. In 2017 Forbes named him a top social influencer. He has written seven of his books on wine, entrepreneurship, and social media. His latest book, Day Trading Notes: How to Actually Build Brands and Sales in the New Social Media World, is scheduled for release next month.
