Tricia Meyer is one of the most uniquely knowledgeable people in partnership marketing.
As Executive Director of the Performance Marketing Association (PMA), she is integral to the industry's growth, standards, recognition, and reputation. Meyer worked as a lawyer in a previous life, but she said she found her “true calling” in affiliate marketing. Alongside her work at PMA, she spearheads her online shopping portal Sunshine Rewards, and she is also a prominent publisher herself. Her voice is important, insightful, and enviably eloquent.
At PI LIVE USA, Meyer moderated a panel on emerging technologies for 2024. This was an engaging and visionary session that talked about the various new technologies emerging in the partnership space and how to make the most of them.
Perhaps most interestingly, both Meyer and the lawyer Gary Kivell They were able to leverage their legal expertise to demystify the finer points of legal conduct in the world of AI. The majority of audience questions focused on this issue.
For a while, it seemed like AI was on a clear path to world domination. But like everything else in the world, it's currently experiencing a traffic surge due to bureaucracy.
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