Many social media marketers are already experimenting with generative AI tools. However, these exciting new tools are not a solution to every marketing scenario.
Social media managers and their agency partners responsible for social marketing can quickly develop content for a vast list of platforms and adapt to ever-changing rules and tools. Of the responsibilities these managers face, generative AI is most useful for brand marketing, creative development, and customer service. The most promising use cases for this tool are starting the creative process, creating assets, and reusing content.
However, there are limitations to this new technology that should be kept in mind prior to full deployment. Generative AI is not plug-and-play and requires training and significant oversight. It also doesn't solve the biggest problem in keeping up with evolving formats, new platforms, and algorithmic changes. Furthermore, due to negative perceptions from consumers, they are unlikely to accept or trust the use of generative AI on social media.
This technology is evolving so rapidly that some companies feel they will be left behind if they don't experiment. Want to learn more about actionable steps for brand-side social media leaders and the agencies that support them? Click here to purchase this report directly and get $100 off using code CHATGPT100.
