“Multicultural Marketing Podcast” sponsored by Sharifa Khan Prominent marketing executives share their personal experiences connecting with the Internet. Canada's diverse community
Toronto, May 1, 2024 /CNW/ – Visionary Multicultural Marketer, Sharifa Khan Innovating again as her agency, balmoral launch Multicultural Marketing Podcast – First of its kind Canadadesigned to build “bridges of understanding” between mainstream marketers and diverse communities.
The debut episode will be available on all major podcast platforms. Wednesday, May 1, 2024new episodes are released monthly.
“Relationships have been fundamental to our success. balmoralAnd to celebrate 35 years oldth We wanted to create a platform where top marketers can share authentic, personal stories about building relationships. Canada's Mr. Khan, Founder and CEO of Balmoral Multicultural Marketing, said: “Listeners will travel with me as I interview my guests and see their challenges, wins, and businesses through their eyes.'' “They will be able to experience the lessons learned during the construction effort.”
Khan says the new podcast is for ambitious marketing professionals who want to broaden their horizons and make their work more inclusive with new cultural insights. She calls this building “multicultural richness.” Canadian marketers are increasingly interested in improving their diversity, equity and inclusion (DEI) efforts and recognize the importance of truly integrating multicultural marketing into the foundation of their programming. doing. This podcast directly responds to that growing need.
Podcast guests include Canadian legends. Alan C. MiddletonPh.D., distinguished author, speaker, consultant, member of Canada's Former Executive Director and Distinguished Adjunct Professor of Marketing at the Marketing Hall of Fame, Schulich Executive Education Center. In one of his episodes, Middleton shares his perspective from when he served as President and CEO of J. walter thompson (JWT), Japan. His fascinating story reflects how he was immersed in a completely different culture and how his expanded horizons helped shape his approach to marketing. CanadaAnd later, you may want to serve on the board of directors of JWT Worldwide.
Features of another future episode aaron glynn williams, an accomplished marketer who has led teams at the Pan American Games, Pride Toronto, Toronto Pearson International Airport, and Elections Ontario. He currently serves as the Director of Social Responsibility for the Ontario Lottery and Gaming Corporation (OLG). Glyn Williams talks on his podcast about his own mixed cultural heritage and how he has been able to support underserved and underrepresented communities.
During the conversation, Glyn-Williams also discussed how data plays a critical role today in better serving multicultural communities.
In the first episode of the podcast, an experienced marketing and PR practitioner and international keynote speaker says: Keka Dasgupta, Khan will serve as the guest host, taking on the role of the interviewee. DasGupta is balmoral Our team has been involved in DEI and communications strategy for over 16 years. In her discussion, Khan shares her remarkable journey as a pioneer. Canada's The field of multicultural marketing all started with “.”$6,000 And it's a dream. ” She talks about the many personal challenges and client successes she has experienced, and shares important lessons that other marketers can take away.
“Our intention is to Multicultural Marketing Podcast “Our goal is to create a thought leadership hub full of insight sharing, best-in-class examples of multicultural creativity, and inspiration where Canadian marketers can push new boundaries in this rapidly growing field,” said Khan. ” he said.build a bridge of understanding between Canada's Diverse communities and businesses looking to capture new business from the expanding and increasingly influential ethnic market. ”
about Sharifa KhanFounder and President of Balmoral Multicultural Marketing
Champion of multicultural marketing, Sharifa Khan He is highly regarded as an industry visionary. Canada's Hall of marketing legends. Sharifa founded Balmoral Multicultural Marketing in 1989. Canada's We are the first agency dedicated to helping clients connect and engage with diverse communities. Today, Sharifa continues to be a pioneer, leading a team of award-winning ethnic marketers who have made ethnic minority marketing mainstream.She is recognized as one of the world's top female leaders Toronto, Sharifa was the first female president of the Toronto Chinese Business Association and the first female ethnic minority vice president of the Canadian Club. Her entrepreneurial success and her continued involvement with multicultural communities and business organizations are widely recognized. She has received the Top Canadian Immigration Award and has been named one of Canada's Top 18 Influential Women. Canada, her contribution to multiculturalism has been recognized by the Prime Minister and all levels of government. She is also the recipient of her third Jubilee Award from Her Majesty Queen Elizabeth II. In particular, Sharifa's historic accomplishments as co-founder of the Toronto International Dragon Boat Racing Festival shaped Toronto's waterfront and contributed to the success and popularity of this multicultural event in Canada.
About Balmoral Multicultural Marketing
Celebrating 35th anniversary, balmoral is the nation's most authentic, experienced and award-winning multicultural marketing agency network, with offices in: Toronto and affiliated companies Vancouver, Shanghaiand mumbai. Placing a cultural perspective on brand development and creative communication, balmoral Become mainstream in Canadian minority marketing and help connect with clients Canada's A growing multicultural community. balmorals Our multi-ethnic staff develops strategic solutions based on relevant cultural insights and provides a wide range of marketing services, from creative to in-house media planning and buying, to drive growth for our diverse and expanding clientele. To do.
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Source Balmoral Multicultural Marketing
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