Bacardi Global Travel Retail has appointed Darragh Ryan as Director of Marketing, effective immediately. He will be based in London and lead Bacardi's marketing strategy across travel retail, which the company describes as a “strategic brand-building channel for its premium portfolio and recognized for its value in attracting new consumers.” There is.
Reporting to Leila Stansfield, the division's managing director, Ryan most recently served as marketing director for Bacardi in India and previously led the company's whiskey products across the Africa, Middle East and Asia (AMEA) region. I was in charge of the portfolio.
He replaces Ignacio Vázquez, who has moved to a new role in Spain and played a key role in driving the company's marketing agenda in the channel.
Leila Stansfield said: “We are very pleased to welcome Darragh to the GTR family. His experience with the Bacardi Whiskey portfolio across over 90 developing and complex markets in AMEA makes him the perfect attribute, valuable and I gained consumer insight and a relentless energy to build loyalty and love for our beautiful brand.
“He is a born explorer and we look forward to introducing him to our customers at TFWA in Singapore in May. He is also particularly excited about brand innovation, team development and new opportunities with travelers. I would like to thank Ignacio for his significant contribution to GTR in digital leadership as an important key to unlocking it.”
Ryan continued: “This opportunity to join the Bacardi GTR leadership team is very exciting. It is now my turn to build on the past six years across AMEA and lead the way in supporting whiskey consumers in these important and exciting markets. It's a great time to create a learning hotbed that understands and builds their passion and loyalty. My new role will allow me to engage with these consumers through travel while developing our brand portfolio at a global level across more mature markets. It gives me the best of both worlds, accelerating my ambitions for
