Social media is a must for most small businesses today. However, each strategy may be slightly different. Fortunately, members of the online small business community have tips tailored to almost every type of business. Find the right insights for your small business below.
Learn from brands who do social media right
When developing your social media strategy, it can be helpful to look at positive examples from other brands. In this Foundation post, Jessica Tee Orika highlights her five examples of SaaS brands that are successfully leveraging social media so you can get inspiration for your own strategies.
Create an inspiring social media presence
There are many different types of social media strategies that can be effective for your business. But an inspirational presence can help businesses in almost any industry. For insight, check out this Inspire to Thrive post by Anthony Gaenzle.
Get noticed by creating viral content
Making your content go viral can give your business a huge boost. Although there is no way to guarantee this outcome, there are some qualities that make viral content stand out. Read this post by Ivan Widjaya on his Noobpreneur for tips.
Try these tools to run a social media contest
Contests can boost your social media presence. And there are plenty of tools to help you do that. In this Blog She Wizard post, Elna Cain details the top 10 options. After reading, visit BizSugar to read what our members have to say.
Learn about the latest LinkedIn updates
LinkedIn is one of the top social media platforms, especially for B2B businesses. This site has recently added more features to provide value to its users. For more information, see this Social Media Examiner post by Lisa D. Jenkins.
Building cross-functional collaboration in marketing
When you have multiple functions and departments all contributing to your marketing efforts, collaboration is key. So how can you foster this kind of cross-functional collaboration? Amy Strickland explains more in this MarTech post.
Differentiate your business with these innovative strategies
Standing out in a crowded market requires innovation. Fortunately, there are proven strategies that can help you create an effective marketing plan, including through social media. Ivana Taylor's post for DIY marketers includes some options for small businesses.
Learn when to post to YouTube for maximum reach
The time you post on social media can dramatically impact your reach. Additionally, guidance tends to vary by platform. YouTube recently released guidance on when to post to maximize your reach. For more information, see this Search Engine Land post by Nicola Agius.
Explore how WhatsApp fits into the social media landscape
WhatsApp is one of the most popular apps in the world. Social media is not what most people think of. However, it can fit into many brand combinations. Janice Wald from Mostly Blogging shares more details here.
Learn more about generative AI
Generative AI has the potential to impact many elements of business strategy, including social media. There are many things to consider, and this guide by Mahipal Nehra covers all the details related to your business.
If you would like to suggest your favorite small business content for consideration in a future community roundup, please send a news tip to sbtips@gmail.com.
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