The Crystal Ball is presented annually at the CNYSME Sales & Marketing Excellence Awards to recognize outstanding contributions to the sales and marketing profession and community involvement. The awards ceremony, which also recognizes the outstanding achievements of local businesses, was held on April 17th at the Marriott Downtown Syracuse.
Morisseau is chief executive officer of OneGroup, a leading risk management, insurance brokerage and employee benefits company headquartered in Syracuse. Community Bank NA he acquired OneGroup in 2015, adding to its portfolio of services including asset management, pension services, benefit administration and more. Morisseau has led organizations to unprecedented success, growing the company from $4 million in sales and 35 employees to nearly $50 million in total sales and over 250 employees with locations throughout the East Coast. Ta.
Other recognitions at the event included Advance Media New York team members, consisting of Sarah Gumbel, Julie Perkins, and Lee Gonnier, for their contributions to important nutrition support initiatives across the state; Masu.
Sarah Gambell is an Account Manager on Advance Media New York's Hunger Solutions team and is recognized for her outstanding work and unwavering passion. Sarah, along with Julie Perkins and Lee Gonyea, spearheaded the development and implementation of a statewide awareness campaign on critical nutrition support programs.
Julie Perkins is Director of Digital Strategy at Advance Media New York, where she lent her expertise to the campaign's success. Julie brings innovative digital strategies and razor-sharp targeting techniques to the table to not only combat bias, but also to ensure the program's message reaches women and children in need across New York State. I made it.
Lea Gonyea is a Senior Creative Strategist at Advance Media New York, where she tirelessly connects important initiatives with deserving populations across New York State. Lea thought outside the box and brought to life an online chatbot designed as the primary means for registration. She runs a series of online animations, videos, digital ads, social ads, animated chats, and her bot guides targeted participant families through the sign-up process and connects them to the resources and services they need. Ta.
“We are so proud of the extraordinary work Sara, Julie and Leah do for our clients every day,” said Michele Sardinia, Vice President of Advertising at Advance Media New York. “Their approach to complex marketing challenges is best-in-class and they are committed to delivering exceptional ROI. It’s about seeing the impact on the lives of people who need it.”
Since 1977, CNYSME has recognized excellence in sales and marketing professionals at its annual Crystal Ball/SMEA Banquet. Founded in 1935, CNYSME is the region's only organization focused on sales and marketing professionals.
Advance Media New York is a sponsor of this event.
