Please be patient as you build your email list. Please know that it takes time and effort to do this effectively and get the results you really want. Remember, you don't need a name, you want quality subscribers. Here's how to build your email list:
Step 1: Get the right platform
To send emails, you need an email marketing platform that will segment your list and help you format and address your emails. You can also send an email to a list of addresses in Gmail or Outlook, but this is not the most efficient method and may not embed additional formatting for images or hyperlinks. Platforms like Mailchimp and Moosend make it easy to format everything and manage your lists. That way, if someone unsubscribes, you can quickly stay compliant and fulfill their request. It also provides great templates to help you target your target audience of buyers.
Step 2: Encourage users to sign up
You need to give people a compelling reason to sign up and opt into your email list. This could be a coupon or discount code, a promise of great tips, or another type of cheat sheet or loyalty program. Receiving an email is a sale in itself. What they pay for is email. You need to actively track your emails to grow your list as quickly as possible. The higher the incentive, the faster your list will grow.
Step 3: Create an attractive popup for your website
The best way to collect emails is through a website. People are already there and showing an affinity for your brand. The pop-up offers an incentive offer in exchange for an email. It should include some simple text about your offer and a box to collect emails.
When a popup appears, it may take a little testing. You might want to try the pop-up that appears right after you enter a website. Alternatively, you can try a surprise her pop-up that appears when users spend time on her website. Another common option is to have an exit popup that displays a box when a user attempts to exit her website.
Step 4: Use your website to drive people to your list
Another way to collect emails is to use calls to action (CTAs) on your website. This can be found at the end of the article or on the landing page. What a CTA does is prompt users to take action. In this case, the action provides the user's email address. CTAs work when the copy before them provides great value. People are more likely to subscribe when they feel like your content does something for them. Yes, people want to get something for the price of mail.
Step 5: Leverage your social media accounts
In today's market, every business needs to leverage social media. You can reach a lot of people and encourage them to take action or sign up for your email list. With the right offer on social media, you can go viral, expand the reach of your posts, and even increase your subscriber count. You can do this by simply posting online or running an ad. Social media advertising is often very cost-effective and inexpensive to run. This is an important aspect of your marketing campaign.
Step 6: Run a viral contest
Contests are a great way to encourage people to join your list. Choose gifts that people will want to get. If the prize is attractive, capture the email asking to enter the contest. Give your subscribers an extra incentive by offering them extra entries for referrals. You can offer something to the effect of giving them an extra 5 entries per introductory email.
Step 7: Don't forget your contact information
Reach out to your friends, family, and colleagues and invite them to your list. These are people you already know and want to make feel special, so make these invitations personal. Ask them to share your brand with their friends and family to expand your reach. In your email to them, explain what you do and why they would benefit from joining your email list.
Step 8: Establish a referral program
Give people a reason to refer people in their network. A great way to accomplish this is to create a referral program that gives people something by referring others. You can give discounts, gifts, and store points. The idea is that most people don't do something for free, and if they get something of value, they'll jump at it.
Step 9: Use the scroll box
Great content may be the best way to get email subscribers. Use the scroll box to capture their email and continue reading the content. If your content is good, people will want to see it through to completion. This is similar to a paywall, but no payment is required. Just send us an email to proceed.
Featured partners
Free live phone and chat support
yes
Additional features
Advanced automation (e.g. abandoned cart reminders)
Pricing
Free; unlimited contacts
Enterprise-level customizable plans
Available
