license expoAn event dedicated to brand licensing and IP extensions, launching a dedicated chief marketing officer (CMO) panel to discuss key marketing priorities and key consumer trends for the next 18-24 months. Bringing together brands from retail, entertainment, fashion, toys, sports, food and beverage, and more, Licensing Expo brings together influential thought leaders and executives to discuss the state of the industry and how to effectively engage with customers in meaningful ways. will be discussed. Mandalay Bay, Las Vegas, May 21-23.
“Our continued goal through educational content is to highlight new and innovative topics that play a pivotal role in driving success within the licensing industry,” said Informa Markets Global Licensing said Anna Clarke, Group Senior Vice President. “As new generations gain purchasing power and the way we interact with consumers continues to evolve, it is important to bring these key decision makers together to share first-hand experience on how to prepare for and take advantage of the future. is.”
CMO Talk: Unveiling the Future: Marketing Priorities and Consumer Trends in Licensing brings you the unique perspective of chief marketing officers from three globally influential brands. Panelists include Jeremy Tucker, Spin Master's global chief marketing officer and executive vice president of franchising; Alison Neal, Head of Global Brand Strategy, ALDO, and Kimberly Miller, Global Chief Marketing Officer, Toys R Us, and President, Toys R Us Studio. Scheduled to take place from noon to 12:45 p.m. on Thursday, May 23, as part of a program dedicated to the future of the industry, panel discussions will include navigating consumer behavior, balancing generational needs, and share their thoughts on the role of marketing and licensing in creation. consumer demand.
The panel discussion will be moderated by Veronica Hart, founder of HARTstring Entertainment and chair-elect of Licensing International. She led franchise planning for many years at Paramount and her CBS studios and shares extensive experience across franchise planning, business development, strategic partnerships, retail and marketing. .
“The CMO panel adds another unique perspective to Licensing Expo’s already impressive lineup of speakers,” said Hart. “Content that focuses on topics such as marketing, planning, and forecasting is critical because it provides the basis for effectively preparing for future success.”
in License Global’s 2023 Impact Report73% of readers surveyed selected “building authentic connections with consumers” as the most important factor moving the industry forward, and “thoughtfully” as a key focus area, especially as it relates to marketing. This includes creating targeted marketing campaigns.
Additional panel topics and speakers include “Cracking the Licensing Code: Strategic Partnership Fundamentals,” presented by Stu Seltzer, CEO of Seltzer Licensing Group; Licensing International President Maura Regan and her AI Strategy Simplified: Exclusive insights into the 2024 Global Licensing Industry Study, charting her AI journey from humble beginnings to technological transformation. Written by Zack Kass, an AI Futurist and former head of go-to-market at OpenAI.
Retailers registered to participate in the event include Amazon, Bershka, Build-A-Bear, Burlington Stores, GameStop, Hallmark Cards, Hot Topic, Inditex, Kohl's, Lids, Lowe's, Macy's, Miniso, Primark, Target, TikTok, TJX, Urban Contains Outfitters. , Walmart, etc.
Registration for Licensing Expo is still open.visit LicensingExpo.com To secure your pass.
