Every year on May 1st, countries observe a holiday known as Labor Day to celebrate the contributions of workers.
This Labor Day, Malaysian biscuit brand Julie's Biscuits shared a hilarious post on Instagram, highlighting the hard work and dedication of the creative team that has contributed to the brand's success.
Don't miss: Julie's Biscuits recruits goats to spread insight on mental health in new campaign
The post features a simple sign on a yellow background with the text “Sorry, our creative department is unavailable,” in contrast to the brand's more elaborate social media posts. It was spot on.
“This year, we wanted to pay tribute to the creative team that designed the visuals for Julie’s Biscuits. Creative people around the world use this day to recharge, renew, and come back even brighter. It's the perfect day to come,” Julie's Biscuits director Tze Horn Sai said in an interview with A+M.
“Their absence today speaks volumes about how much we value their creativity. Sometimes the most productive thing to do is to stop, refuel, and eat a biscuit. “It reminds me of that,” he explained.
The brand goes beyond traditional posts wishing consumers a “Happy Labor Day” to resonate with viewers by fostering employee pride and recognition and demonstrating the company's values of appreciation and recognition for work. The company said it aims to attract
For the rest of this year, Julie's Biscuits has also been an advocate for personal mental health, running its recent #Take25 campaign, a mental health awareness campaign, for the second year in a row. The campaign aims to encourage people to prioritize their mental health through the simple act of taking a 25-minute break during the day.
The campaign leverages a series of three fun videos featuring a day in the life of an unexpected star, Goat, aka the GOAT, who shares wisdom on mental health.
Join us for an exciting experience as Content360 makes its debut in Malaysia on June 12, 2024. Get ready to join the finest content marketing industry from across the region. Immerse yourself in a dynamic atmosphere and uncover the latest trends with content thought leaders and solution providers.
Related article:
Julie's Biscuits creates a new aesthetic photo spot in Malacca
Julie's Biscuits quickly responds to Michelle Yeoh's historic Oscar win with logo swap and OOH ad
Biscuit brand Julie's promotes new Love Letter flavor with exciting carnival
