Katerina Vasilenko, CPA Affiliate Team Leader at 1win Partners, talks about her performance in 2023, her goals for 2024, what makes her unique, and how she will tailor her approach to different regions.
interview. – In this Q&A, Katerina Vasilenko1win Partners' CPA affiliate team leaders share the company's perspective on growth, regional nuances, partner concerns, and the essence of effective affiliate marketing, providing valuable information for aspiring marketers and industry veterans alike. provide wisdom.
What are 1win Partners' main achievements in 2023 and its main goals in 2024?
A major achievement for us in 2023 was establishing ourselves as a holding company with many innovative and impactful projects. We also saw growth across all metrics: more employees, more offices, more partners, expanded geographic markets for our products, and an influx of new entrants. Our goals for 2024 are ambitious. We plan to expand throughout Latin America, enter the Asian market, and continue to effectively expand our business.
What are the main advantages of 1win Partners compared to other affiliate programs?
We are defined by our expertise across all areas of operations, and we do this with maximum stability and reliability. Additionally, we are committed to a cycle of continuous improvement and upgrades for all of our products. Another key difference is the human-centered approach at 1win. Prioritizing employee needs in every aspect of our business processes truly sets 1win apart from other companies.
1win Partners is present on every continent. What differences do you see in the preferences of all these regions? Do you take these differences into account when considering growth strategies for each region individually?
absolutely. Each region has its own characteristics and operational details, from cultural nuances to payment methods to different legal considerations that vary from country to country. We address any nuances and differences with the help of regional managers who help us tailor our growth and development strategies to the unique needs of each market.
What are the most common questions your company receives from partners and webmasters around the world? Do the concerns differ depending on where the partners are located, or are they the same?
Although specific concerns vary by region, there are many common concerns. Partners primarily focus on payment speed, product retention to optimize traffic conversion, integrated payment methods for players, and initial support at launch. These are the top questions we get asked around the world, but please note that the details of these questions vary slightly by region.
What are the main qualities needed to be successful in affiliate marketing?
In my opinion, success in affiliate marketing is about connecting with people on all issues, being honest and transparent, staying true to your promises (essential for long-term partnerships), and continually improving your expertise. It depends on your ability.
Over the years, what do you think is the most inefficient source of traffic?
I believe there is no such thing as an inefficient traffic source. Success depends on how well you understand and approach each one. Every source has the potential for profit, and this fact is consistently proven by the success of our partners.
1win partner We are working to improve brand recognition. What are the main aspects to consider to achieve this?
We focus on staying ahead of market trends and competition, maintaining close relationships with our partners, and valuing feedback from both partners and team members to continually improve our strategies and operations. I'm leaving it there.
