Joshua Nu-Steele and Maura Halpin.
Customer Insights Platform Idealy has appointed Maura Halpin to the newly created role of Marketing Leader, effective immediately.
Reporting to co-founder and CRO Joshua Nu'u-Steele, Halpin's immediate responsibility is to develop and implement Idealy's comprehensive marketing strategy and champion a data-driven approach to marketing performance. Her role has global responsibilities.
Nu'u-Steele said marketing leaders play a critical role in shaping Idealy's brand voice, growing its presence in the community, and working closely with sales and account-based marketing (ABM). said that brands need ambitious and insightful marketers to become role.
“We believe we have found that person in Maura, and we couldn't be more excited to have her join our team,” Nuu Steel said.
“Two-thirds of our customers are marketers, so Maura's diverse skills across media, creative, consumer research and product marketing will help us interact directly with our customers and help Ideally help brands gain insight. It allows us to continue pushing the boundaries to revolutionize the way we collect and achieve growth.”
Halpin brings more than 18 years of experience to Ideally spanning brand and product marketing, media and creative strategy, consumer insights, and go-to-market strategy.
Halpin spent 11 years at Google ANZ in sales product strategy, creative innovation, and consumer marketing roles, most recently as go-to-market leader for Google's consumer app portfolio in Australia, where he was responsible for Google Search and the health of the core Google brand. The emphasis was on sex.
Prior to joining Google, Halpin held brand and communications strategy roles at several leading creative advertising agencies in San Francisco (Goodby, Silverstein & Partners, Venables Bell & Partners) and strategic innovator Naked Communications in Sydney. I did.
Mr. Halpin said he strongly believes in the power of insight to enable breakthrough marketing communications.
“I love championing insight initiatives, so I'm excited to join Idealy, which helps marketers grow their ideas with early input from consumers.
“I'm looking forward to seeing what we can unleash on Idealy's customers and being part of the team that brings success. Idealy is an ambitious brand on the cusp of tremendous growth, and the team's energy is contagious.”
The appointment comes at a pivotal time in the brand's growth strategy following its launch in August 2023. Since its launch, Idealy has announced a $2.15 million seed investment (November 2023). His staff in Australia and New Zealand has grown to nearly 20 people. We serve over 80 clients including Telstra, Lion and Arnott's.
Ms. Halpin's appointment follows recent customer success leadership hires, including Anastasia Ramsey. Geena Fulmer, Enterprise BDM are both based in Auckland. Liv Walker is a product designer based in Sydney.
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