The company also announced BrandKit tools to help small businesses quickly start marketing and maintain brand consistency.
Waltham, Massachusetts, May 8, 2024 /CNW/ — Constant Contact, the digital marketing and automation platform that has helped millions of small businesses and nonprofits (SMBs) around the world, today announced a revolutionary new way for SMBs to automate their marketing. Introducing Campaign Builder. Campaign Builder leverages cutting-edge technologies such as artificial intelligence (AI) and Constant Contact's Customer Data Platform (CDP) to automatically generate turnkey multichannel marketing campaigns for small businesses in minutes. Masu. Constant Contact is currently the only marketing platform that offers such detailed automated multichannel campaign generation for SMBs.
Campaign Builder leverages Constant Contact's AI platform and best practices from decades of experience as a digital marketing pioneer to help SMBs get stuck in the areas where they most often get stuck: creating content and reaching their audiences. Automate appropriate channel selection. Campaign Builder helps Constant Contact customers set goals and expand them into easy-to-execute strategic plans. Analyze your customer's goals and create a set of recommended marketing tactics in seconds that will help you achieve your intended results. This includes detailed recommendations on the best content, channels, and timing for each communication.
A recent study by Constant Contact shows that the biggest barriers to marketing success for small businesses are lack of time and marketing expertise. More than half of small businesses spend less than an hour each day on marketing, and 73 percent express doubts that their strategy is effective. Campaign Builder solves each of these challenges by speeding up the creation process and suggesting better ways for SMBs to reach their target customers based on benchmarked best practices, including new channels and initiatives. To do. Currently, only 16 percent of small businesses are very confident that they have the right channel mix to reach customers, and 60 percent have neither the time nor the knowledge to try new strategies. is the answer.
“Small businesses know they need to market themselves, but they rarely find the time they need to do it well. The process is time-consuming, complex, and can get bogged down if you're not a marketing expert. But there are too many.'' Russ Morton, Chief Product Officer at Constant Contact. “We want to reduce stress for our customers by becoming the marketing department they don't have and helping them maximize results with minimal effort. Campaign Builder Transform your ability to market your business and empower your customers through a quick and easy experience that lets you scale your tactics and instill confidence that you're on track to your goals while spending less time marketing. Masu. ”
“Campaign Builder takes 3 seconds. Tell us what you want to accomplish and we'll give you a week's worth of marketing content to post to your various channels at the recommended times,” says Constant Contact. . customer, Jen Polito, Director of Business Development at Netcom Paysystem. “It's a time saver, a big time. And the best part is you won't get a migraine while walking through the process.”
In addition to Campaign Builder, Constant Contact also recently released BrandKit, a fully automated experience that helps small businesses maintain brand consistency across marketing campaigns.
Constant Contact's BrandKit leverages AI to automatically import SMB creative assets from your website into Constant Contact. Once imported, BrandKit creates customized themes and templates that can be easily applied to future campaigns. This one-click process allows small businesses to work more efficiently and start marketing faster by eliminating the need to manually upload fonts, logo files, colors, and images for each new email. Masu. It also prevents customer confusion caused by mismatched company look and feel.
To learn more about Campaign Builder and BrandKit, or to start a free trial of Constant Contact, visit our website.
About constant contact
Constant Contact makes digital marketing easy and effective for small businesses and nonprofits around the world. Whether you're just starting out or managing complex multichannel campaigns, small and medium-sized businesses benefit from a powerful SaaS platform that provides a simplified marketing experience that spends less time and delivers better results. . With cutting-edge technology, best-in-class delivery times, and award-winning customer support, we help small businesses grow.
SOURCE Constant contact information
Further information: Michael Wood, Constant Contact; [email protected]
