floridaDirectMail2.0, a marketing software company based in , announced that it has expanded its technology ecosystem with the acquisition of 40-year-old mailing company Who's Mailing What!. (WMW) is a direct mail performance and insight tracking platform with a database of over 300,000 scanned and cataloged mail pieces.
The acquisition will be completed immediately; May 1stDirectMail2.0 is positioned as the holder of the world's largest artificial intelligence (AI) and machine learning-powered direct mail database. USa critical role in DirectMail2.0's mission to continually improve email responses, conversion rates, and return on investment through more informed decision-making and campaign tracking.
“The acquisition of Who's Mailing What! This is critical to DirectMail2.0's core purpose of maximizing direct mail performance and response and enabling marketers to see immediate results.” DirectMail2 said Co-Founder and CEO of .0. brad coogler. “We are currently building an AI and machine learning direct mail database, DM20.ai. Email bounces. What type of mailer to use, when to use, which headlines to use, the best offers, the most effective images, all sorted by industry, region, season, and more, now with DM20.ai. , all of which will be available for beta testing in Q3 2024.
Following the merger and acquisition, both companies will continue to operate under their respective names. Clearwater, Florida At DirectMail2.0 headquarters. Mr. Kugler will assume the role of CEO of WMW following the resignation of the current WMW president. Jill Corcoran. morgan digiorgioCurrently, the DirectMail2.0 Senior Vice President of Sales and Marketing will be responsible for overseeing sales and marketing for WMW. jacob downing, who served as an operations specialist at Directmail 2.0 for four years, will become director of WMW. Eric Seijo will be vice president of technology for both DirectMail2.0 and he will be WMW.
WMW was founded in 1970. Denny HatchHe started by collecting mail that he and his friends and neighbors received. Eventually, Hatch's mailer swipe files became essential for marketers. The business grew and he developed into one of the largest direct mail databases in existence. Categories and search functionality were built into the platform, and eventually machine learning was introduced to scan emails for messaging, headlines, offers, and other information important to conversions.
Over the past 90 days, WMW has added an average of over 100 new direct mail pieces per day to its database, and continues to add more. The WMW database currently tracks the geographic distribution of each mail piece, assigns a performance score on a scale of 1 to 100 based on a proprietary algorithm that predicts success, and ranks mailers among the most prolific mailers, including financial Classified into 20 industry categories. , communications, real estate, etc.
“Direct mail is the leanest, most efficient, and most expensive advertising medium, so you should know what you're sending is going to work,” says the WMW founder. Ta. Denny Hatch. “In 1983, as a freelance direct-mail copywriter, I heard a luncheon speech by the publishing manager of U.S. News & World Report. dorothy carr“To be successful with direct mail, you need to know who is sending what and keep track of the mail that comes in over and over again (which means successful management and making a lot of money. ” and steal smartly, he said. That was the original ideal behind Who's Mailing What!, a mission that still prevails today, and DirectMail2.0 is poised to take over that mission. ”
DirectMail2.0 achieved record revenue in 2023 after ranking on the Inc. 5000 list of America's fastest-growing private companies for three consecutive years. Behind DirectMail2.0's success is a unique direct mail-driven approach to omnichannel marketing. By bundling targeted and accurate direct mail with 14 other cutting-edge technologies, we recently added our own email attribution tracking and partnered with Flowcode to bring cutting-edge QR code technology to a suite of Integrated into service DirectMail2. 0 campaigns have been proven to increase response rates by 23-46%.
